3 benefits to independent working in PR
The growth of independent working in PR – as consultants, freelancers and remote workers – looks to change the industry as it has done in many sectors. Nina [...]
So, there’s been a takeover bid? PRs on tackling both rumour and fact
Kraft Heinz’s takeover bid for Unilever is a recent reminder that PRs must always be prepared for unexpected news, whether rumour or fact. Comms pros from Lansons, MHP and [...]
Nina Sawetz departs BOTTLE to launch Future consultancy
Nina Sawetz has launched her own consultancy called Future, after more than six years at Oxford PR agency BOTTLE, where, most recently, she was head of consumer editorial. [...]
Opinion: ‘The US Election and when influencers don’t influence’
Nina Sawetz, head of editorial at Bottle, on why celebrity endorsements didn’t create a landslide win for presidential candidate Hillary Clinton and the new era of [...]
World Retail Congress: What PRs need to know
This week’s World Retail Congress (12-14 April) emphasised the need for retailers to create an all-encompassing experience for consumers as global sales slow and brand [...]
Bottle promotes Nina Sawetz
Bottle has promoted Nina Sawetz to head of editorial for the agency’s consumer division. Sawetz joined Bottle in 2010 from Blue Zebra PR. She began her career with internships [...]