Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
ESPGHAN appoints Spink for children’s healthcare congress
The European Society for Paediatric Gastroenterology Hepatology and Nutrition (ESPGHAN) has appointed healthcare specialist Spink to manage communications for its 50th Annual [...]
The PR Office appointed by Partnerships for Jewish Schools
The PR Office has been appointed by Partnerships for Jewish Schools (PaJes), the largest support network for Jewish schools in the UK. The PR Office will focus on a media [...]
Grayling promotes Joseph Zeratzion
Grayling has promoted Joseph Zeratzion as people and development director for the UK and Ireland. Zeratzion will lead Grayling’s talent strategy, with responsibility for [...]
Fourth Day partners with getcleantech.com
Fourth Day has been appointed to help Canadian company getcleantech.com raise its international profile. Aggregating information from the clean technology industry, [...]
Lexis promotes UK business potential with the Commonwealth
Lexis has been named as the official marketing and comms partner for Maritime Connects, an initiative which aims to drive economic growth, job creation and prosperity [...]
Five reasons PR has an edge in content creation
Five PR agencies, which took part in a recent Content Marketing Association (CMA) round-table, explain why having PR at the core of their business has helped them become [...]
Nava Finance appoints MRM
Nava Finance has appointed financial communications agency MRM as it launches a consumer lending platform. After securing FCA approval last month, the new platform will be [...]
Ministry of Sound appoints Smarts Communicate to launch fitness offering
Smarts Communicate has been appointed to launch ‘Ministry Does Fitness’, a new fitness offering from Ministry of Sound. Smarts’ London office will coordinate a programme [...]
PLMR to lead on public affairs brief for Gumtree
Westminster and Edinburgh-based communications consultancy PLMR has been appointed to lead a programme of public affairs activity for Gumtree UK. According to PLMR, [...]
Remy Le Fèvre joins Ogilvy PR as creative director
Ogilvy PR UK has appointed Diffusion PR’s Remy Le Fèvre as creative director. He will work across several Ogilvy PR clients, including Bacardi, YouTube, Huawei, Puma and Ford. [...]
Racepoint Global president Peter Prodromou becomes CEO
Racepoint Global has announced that Peter Prodromou, the company’s president since 2013, will assume the role of CEO. Larry Weber, who founded the firm in 2004, is to [...]
Chris Calland rejoins Hanover
Chris Calland has rejoined corporate and public affairs consultancy Hanover as part of the leadership team for its corporate practice. He previously worked as a senior account [...]
PR Case Study: The Real Mr Darcy
TV channel Drama wanted to create a PR campaign to promote its Jane Austen season, which would launch on 12 February. To fire up media attention, UKTV’s in-house PR team, in [...]
firstlight hires associate director
Teneo Blue Rubicon’s Sam Bevans has joined London-based comms consultancy firstlight as an associate director on its corporate team. Prior to Blue Rubicon, Bevans worked as [...]
Heather Blundell named MD of Weber Shandwick Manchester
Weber Shandwick has appointed Heather Blundell as MD of its Manchester office. Blundell has been acting MD of the agency’s Manchester office since March 2016 and replaces [...]
W wins European PR brief for Major League Baseball
Major League Baseball (MLB) has appointed W to handle its UK and European PR, as the organisation looks to increase its efforts throughout the continent to engage with fans [...]
Opinion: A joined-up approach is key to creating top B2B campaigns
Murray Carmichael-Smith, managing partner of integrated marketing agency bcsAgency, explains why he uses a made-up word to sum up success in B2B PR and marketing. B2B [...]
Dubai Tourism hands UK and Ireland brief to The Brighter Group
The Brighter Group has been awarded the UK and Ireland PR contract for Dubai Tourism, following a competitive pitch. The tourist board plans to attract 20 million visitors to [...]