Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Gorkana meets… Reorg Research
Kent Collier, founder and CEO of Reorg Research, explains the power of its online editorial in the global distressed debt and high yield market. What content does Reorg [...]
London Design Festival hands global comms brief to Exposure
London Design Festival has chosen Exposure to lead its global comms. The agency aims to develop a long-term comms strategy that will “democratise design” by highlighting its [...]
Stone Junction to spearhead Gough Engineering’s PR
Staffordshire industrial equipment-maker Gough Engineering has appointed local technical agency Stone Junction to lead its PR activity. The two companies will work together [...]
Social Communications wins Liberty Retirement Living’s PR brief
Liberty Retirement Living has enlisted nationwide PR consultancy Social Communications promote its accommodation, lifestyle and care services for the over-55s. Social [...]
50cycles hires Sugar PR as part of northern expansion plans
Electric bike retailer 50cycles has appointed Manchester-based Sugar PR to handle its PR and content marketing. So far, 50cycles has sold more than 25,000 electric bikes and [...]
JustGiving calls in Rooster PR for crowdfunding push
JustGiving, the UK’s biggest social fundraising platform, has brought in Rooster PR to handle its UK crowdfunding press activity. Activity will focus on the placement of human [...]
Quill PR appoints Peakon’s Nick Croysdill
Specialist financial services consultancy Quill PR has appointed Nick Croysdill as an account director. At Quill, Croysdill will work across a range of clients within the [...]
60 Seconds with GK Strategy’s Robin Grainger
GK Strategy’s co-founding director, Robin Grainger, discusses the agency’s success, surviving in the current media environment and why you should never say [...]
Fintech startup Curve names Callum McCaig as its first PR hire
London fintech startup Curve has made its first PR and comms hire with the appointment of Burson-Marsteller’s Callum McCaig, as the business prepares to scale out of [...]
New PR lead for energy provider npower
Energy provider npower has promoted its senior PR manager (consumer), Zoe Melarkey, to head of PR. Melarkey has been at npower since 2005. She started off her career at [...]
Portland hires Daily Mail’s Zoe Brennan as head of writing
Portland has hired Daily Mail and The Daily Telegraph journalist Zoe Brennan as partner and head of writing. Brennan will lead on speech-writing, drafting op-eds, and writing [...]
PHA Media hires Marlin PR’s Jasmin Prichard
PHA Media has hired Marlin PR’s Jasmin Prichard as senior account manager. Prichard’s move is motivated by wanting to move away from tech PR and into a more business focused [...]
PlayStation UK hands PR brief to The Romans
PlayStation UK has appointed The Romans as its retained PR agency, following a three-month competitive pitch process. The brief, which will span both hardware and software, [...]
Finn appointed for PPA Festival 2017
The Professional Publishers Association (PPA) has appointed Finn to provide PR and communications support for the PPA Festival 2017. Finn’s Media Practice, headed up by [...]
Launch adopts ‘real ideas’ positioning and hires Barbara Watson
Launch has adopted a new ‘real ideas’ positioning and dropped the PR from its name as Frank PR’s Barbara Watson joins as director of brand and content. The new position looks [...]
Engine launches on-site agency NuFu with Oliver’s Sam Broster
Engine has launched a new on-site agency called NuFu in response to increasing client demand for “always-on content and design capability”. The new offer will be [...]
Clarion wins UK PR brief from Electrolux Group
Electrolux Group, which includes home appliance brands Electrolux, AEG and Zanussi, has appointed Clarion Communications as its UK consumer and trade PR agency. The main focus [...]
Most read people news on Gorkana News
Your bitesize update on the latest People News and Moves featured on Gorkana News: LEWIS appoints Daniel Cohen to senior vice president LEWIS has appointed Grayling’s Daniel [...]