New PR lead for energy provider npower

Energy provider npower has promoted its senior PR manager (consumer), Zoe Melarkey, to head of PR.

Zoe Melarkey

Melarkey has been at npower since 2005. She started off her career at Hill+Knowlton Strategies and has also held PR roles at MFI and Powergen.

As head of PR, Melarkey will take on day-to-day responsibility of npower’s PR activity across all of the company’s main business units – Domestic, npower business, npower business solutions and Energy Services.

She will also lead the development of the company’s PR strategy with a brief to build trust and drive consideration among consumers.

The role will encompass rolling out integrated brand campaigns, stakeholder engagement and driving awareness of community projects and partners.

Guy Esnouf, director of comms at RWE npower, said: “Zoe not only has immense experience of the industry but brings great passion and enthusiasm which make her a much respected part of the npower team.

“As a business we have made real progress over the last 12 months, but there are many challenges ahead, for both the company and industry, that will require skilful leadership. I am confident Zoe will bring strong leadership, insight and strategy to the communications team.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]