Launch has adopted a new ‘real ideas’ positioning and dropped the PR from its name as Frank PR’s Barbara Watson joins as director of brand and content.
The new position looks to highlight Launch’s integrated offering, which puts ‘ideas, delivery and talent at the heart’ of the business.
Watson will lead a brand content team of 15. She will spearhead Launch’s aggressive growth in the brand and content space and work alongside Launch’s founder Johnny Pitt.
Watson said: “I’ve loved my time at Frank, but Launch is an agency doing brave new things, with new opportunities for me. I’m really inspired by their ideas-led vision for the future.”
Pitt added: “Launch has always strived to be first. We were the first agency to adopt a project approach 16 years ago, we were the first independent with a developed integrated model back in 2006 and this now continues with our ‘real ideas™’ positioning.
“Real ideas centres on a cocktail of stratospheric thinking, exacting delivery and really talented people who love what they do. This is brilliantly personified by Barbara, who’s a progressive, smart ideas-led operator, as well as a great person.”