The PRCA’s 2016 Digital PR and Comms Report, which launched yesterday, has revealed a 9% increase in in-house digital budgets over the past year. The mean percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. In addition, most (62%) expect their digital budgets to grow in […]
London Transport Museum Retail has selected instinct pr to handle the PR for some of its new Christmas product ranges and the launch of its revamped e-commerce website. ltmuseumshop.co.uk offers customers a range of London transport inspired gifts, including the “History of the Roundel” and “Edward Johnston” ranges, as well as collaborations with Cambridge Satchel […]
Jenny Tsai, founder and CEO at influencer marketing platform Wearisma, and a former director at magazine publisher Hearst, says the recent US-based “Vogue vs. bloggers face-off” has revealed rising tensions between traditional media glossies and social influencers and identifies what this could mean for brands. “The recent (US-based) Vogue vs. bloggers face-off was revealing as it pulled back the curtain […]
Your bitesize update on the latest People News and Moves featured on Gorkana this week: Omnicom-owned Portland has hired former Ketchum director Daniel Beach as director at Portland Health. John Clarke has also joined the consultancy as an associate director for policy and public affairs. Beach support pharma and med tech clients, strengthening Portland’s global product communications capability. […]
Cartoon Network has brought in Tin Man to handle the launch of the new series of its animated children’s series, Ben 10. Ben 10 features Ben Tennyson, who discovers an out-of-this-world alien-morphing watch – the Omnitrix – while on summer holidays with his grandfather Max and cousin Gwen. Ten years on from the first episode, […]
Asian hot food service provider Sushi Gourmet has brought in Neville McCarthy Associates to handle its UK PR and comms activity. Sushi Gourmet, owned and managed by the Hana Group, was first launched in France in 2012. Today the brand operates in over 380 outlets across eight countries in Europe and North America. Its first […]
Hilton Dalaman Sarigerme Resort & Spa in Turkey has appointed travel PR and marketing consultancy Hills Balfour to handle its digital PR strategy in the UK and Ireland, following a competitive pitch. Located between the Verdant mountains and Mediterranean Sea, the Hilton Dalaman’s offering includes 23 dining options, as well as ten pools, a spa, […]
Aspectus has launched a new package of services to help firms deal with post-Brexit comms following the launch of its specialist Brexit unit. Its Brexit offer includes media training and Q&A documents to assist clients with post-Brexit messaging as well as a data toolkit designed to help businesses compile data for media consumption. Tim Focas, co-lead of […]
Omnicom-owned Portland has hired former Ketchum director, Daniel Beach, as director at Portland Health. John Clarke joins the consultancy as associate director for policy and public affairs. Beach’s experience spans agency and in-house roles. In his new position, he will support pharma and med tech clients, strengthening Portland’s global product communications capability. He said: “Portland stands out among […]
Martin Farrar-Smith, branding and design director at Manifest London, believes agencies need to think less about media coverage and more about changing things, says all Manifest’s campaigns need to to be “bold, brilliant and beautiful”, and wants to get his hands on a brief from Liverpool Football Club… Describe the current state of the comms industry in […]