Gorkana catches up with , Cosmo’s fashion and style director, a week after the launch of new standalone title Cosmopolitan FASHION, on why it isn’t the archetypal fashion magazine. Firstly, tell us about your role at Cosmo. I’m the fashion and style director here at Cosmopolitan, which basically means I oversee the content of our […]
Delphine Lamande-Frearson, beauty director at InStyle, on why long, lyrical press releases are a waste of time, sensing the hard sell and the versatile nature of beauty. You joined InStyle as beauty director in the summer. What have you got planned in your new role? I have spent the first few months working on plans […]
Dan Wootton, new Sunday showbiz editor at The Sun on Sunday, on the imperative of exclusivity, being unashamedly mainstream and why he isn’t interested in PR puff. You’ve just started at The Sun on Sunday and you’re about to launch a new double-page showbiz column. How are things going? Really well thank you. I started […]
Jason Gale, owner of JJG Media Group and World Lifestyle Awards, on childhood dreams of being a footballer, how Lord Bell got him into PR and why it’s time for a PR makeover for Justin Bieber… My ideal day is… A bit of work and a bit of play and that grey area in between. […]
Picking up fame for her 10 Reasons Why Youtube show, presenter Emily Hartridge talks exclusively to Gorkana about why she’s now ready to hear from PRs about getting brands involved in the show that’s taking the country by storm…
Lisa Armstrong, fashion editor at The Daily Telegraph, on why fashion news needs to be entertaining, what PRs need to do to attract attention and why an original idea will get you far. Tell us about your role at The Telegraph? I’m in charge of the fashion content on the paper – words and pictures […]
Lucy Rock, news editor at The Observer, on what makes the perfect story, launching a platform for women writers and opportunities for PRs to feed in ideas. Firstly tell us about your role and the team. I’m The Observer’s news editor and along with the head of news, Julian Coman, am responsible for commissioning and […]