Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of branded content in your communications, writes Andrew Canter, global CEO of the BCMA. The explosive growth of social media platforms has meant that brands have had to […]
Triple S Group, the management group for Wayne Rooney, has appointed the FA’s former head of media, Mark Whittle, as MD of its newly-formed PR company, Triple S Communications. Triple S Communications will provide PR and media solutions for a range of “high-profile” individuals, brands and organisations in the sports, business and entertainment sectors. The […]
MHP Communications has hired Timothy Goodman and Stephanie Snow as directors in its health division. Goodman spent 14 years with major pharma company Pfizer in a variety of headquarters and in-market roles, including speechwriter to the chairman and CEO, assistant director of global policy and corporate affairs director for Pfizer Chile. Snow has also worked for Pfizer in the UK, and globally […]
Tricker PR drove ticket sales for the Scottish Traditional Boat Festival with a low budget campaign inspired by ancient mariner superstitions that saw bananas banned in a Scottish harbour village. Campaign name: The Banana Ban Client: Scottish Traditional Boat Festival PR Team: Tricker PR Timing: July 2015 Budget: £2k (Tricker PR provided the bananas free of […]
John Doe has launched a global influencer division called John Doe_i, which the agency says will drive influencer activity across its client base. Services provided by John Doe_i include content creation, influencer strategy and campaign implementation. The launch of the new division follows recent senior appointments at John Doe, including creative director James Wilkins – formerly […]
Former RMS PR director Pete Davies has launched a new Manchester-based PR agency called Sugar, with six new clients. Davies has spent the past the past 15 years at RMS PR, prior to which he was a senior press officer at Greater Manchester Passenger Transport Executive (GMPTE) – now Transport for Greater Manchester. Sugar, which […]
Your bitesize update on the best PR features, including opinion, news analysis, event write-ups and insights, on Gorkana News this week: Insight: CNBC’s Arjun Kharpal on why he wants more snapchat pitches For the last three months, CNBC’s international technology reporter, Arjun Kharpal, has requested pitches from PRs via Snapchat. Gorkana caught up with the […]
Teneo Blue Rubicon has been appointed financial communications and investor relations agency for cycling and motoring retailer Halfords. The agency will provide support across Halfords’ corporate communications activities. Emma Thomas, head of PR & CSR at Halfords, said: “As a business we continue to make good progress against our ambition to make customers’ journeys better. Teneo […]
Your bitesize update on the latest account wins featured on Gorkana this week: Motorcycle manufacturer Triumph Motorcycles has handed a UK PR and social brief to automotive and sports brand specialist Performance Communications following a competitive pitch. The agency has been briefed to support the Hinckley-based British motorcycle manufacturer as it looks to grow its brand position […]
Golf travel company, Golfbreaks.com, has appointed Yellow Jersey PR to provide media relations and communications support for the launch of its second mini-bond. Yellow Jersey director Charles Goodwin and consultant Adam Wurf have been working with the company on the bond launch. Last year, Golfbreaks.com booked holidays for 200,000 golfers, and established operations in the […]