While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing Awards. Gorkana asks agency experts if the sector is slow to take advantage of branded content and why it might be falling behind. Some 73 agencies of different disciplines are shortlisted in the International Content […]
West Sussex-based marketing agency PMW has been brought on board by Roger Coupe Estate Agent to handle its PR and social media, as the property specialist celebrates its 25th anniversary. Established in 1991, Cranleigh-based Roger Coupe specialises in residential sales, retirement properties and new homes in and around the Surrey/Sussex borders. PMW has been briefed […]
The Power of Video in PR and Comms: How communicators and journalists use video to tell their stories As video becomes a favoured format online, an exclusive Gorkana White Paper looks at how PR professionals use it as a communications tool. For this White Paper, Gorkana has interviewed PR professionals, both agency and in-house, to […]
FTSE 250 British housebuilder Redrow has appointed Instinctif Partners as its retained corporate PR adviser. Instinctif Partners will support the promotion of Redrow’s corporate brand to key stakeholders including customers, employees and supply chain partners. The communications programme will focus on Redrow’s brand values via themed campaigns. It will encompass media relations, thought leadership, content creation, digital […]
Oman Air has appointed Four Travel, the travel division of Four Communications, to handle its PR in the UK & Ireland. Four Travel will focus on promoting the international connectivity of Oman Air which was founded in 1933 and is the flagship carrier of the Sultanate of Oman. Earlier this year, Oman Air increased its frequency to […]
Insight agency Opinium Research has hired Andy Easton as associate director. Easton previously worked at Optimisa Research Limited, Albemarle Marketing Research and Gfk. Opinium specialises in five key practice areas: brand and communications, product and service development, stakeholder, market intelligence and thought leadership. It offers qualitative and quantitative insight consultancy across a range of sectors. […]
MIB (Motor Insurers’ Bureau) has brought creative agency TVC on board to help reduce the number of people driving without car insurance through a new awareness campaign. TVC won the account following a competitive tender earlier this year. Campaign activity will now move the conversation beyond car insurance to safety and protection, with a particular […]
Royal British Legion Industries (RBLI) has brought in Pagefield to develop and execute a campaign for its LifeWorks programme, which helps veterans return to the workplace after military service. Pagefield will support LifeWorks through a combination of PR and stakeholder relations surrounding a launch event and communications campaign to provide veterans, particularly those who are […]
London-based food and drink comms agency TASTE has restructured its leadership team with the appointments of Bite’s Ricky Davison, Spider PR’s Charlotte Joseph and We Are Social’s Louise Stapley, as well as the promotion of Carolanne Bamford. Davison and Joseph both join TASTE as business directors, with a brief to deliver team direction and development. […]
Tom Coombes, CEO and founder at finance-focused PR and marketing firm Cognito, talks to Gorkana about his experiences managing an international agency, the challenges he has faced and his plans for the final quarter of the year. What have been the biggest challenges in the building and maintaining of an international consultancy? It’s all about the people and making sure […]