Sports agency Pitch PR is changing its name to Pitch Marketing Group, as it launches a new division dedicated to branded content production. Pitch will now operate as a creative agency with a broader offering. The agency will have three specialist divisions: PR, partnerships and productions. Pitch Productions will operate as an in-house creative studio, […]
Stock photo agency Getty Images has appointed Jennifer Ferguson to the newly-created role, SVP of global communications. Ferguson joins from Christie’s, the fine arts business and auction house. She will sit on the company’s executive committee, and will report to Getty Images CEO, Dawn Airey, who joined the company a year ago. Ferguson’s appointment is part of Airey’s […]
Pippa Roome, magazine editor at Horse & Hound, talks to Gorkana about the editorial team, its PR relationships and her experience covering the 2016 Rio Olympics. How is the team at H&H set up? There are 23 people in the editorial team. Each of the sports we cover has a section editor, who oversees all the magazine and […]
Up Communications, founded in 2014 by ex-EE comms veterans Lynne Arrowsmith and Stuart Jackson, has rebranded as Goldbug. Arrowsmith, the former director of internal brand and comms at EE, said the agency is looking to sharpen its proposition and the rebrand will assist the agency in doubling its size by October 2017. As part of the refresh, […]
Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, head of technology at Grayling UK, speaks to Gorkana about the challenges PRs face and how comms teams can come out on top. Grayling’s latest paper aims to use its insights […]
Crisis management plans can be unwieldy, impractical and, therefore, redundant. Jason Nisse, partner at Newgate Communications, tells us why the corporate comms specialist has created a new model. Earlier this year I was advising a client on a rather unpleasant issue that had grown into a full-on, international crisis. It involved all the sorts of […]
Communications consultancy Hawthorn has appointed Daniel Rolle and Jen Stebbing as associate directors. They will advise clients across the technology and professional services sectors. Stebbing joins Hawthorn from Evening Standard and Independent publishing group, ESI Media, where she was head of video. She has also worked in senior broadcast roles at London Live and Sky News, […]
For the last three months, CNBC’s international technology reporter, Arjun Kharpal, has requested pitches from PRs via Snapchat. Gorkana caught up with the journo to find out what he hoped to achieve and whether it has been effective. Kharpal tells Gorkana that his main objective when asking PRs to pitch via Snapchat, is to cut […]
After a successful crowdfunding campaign earlier this year, Community Channel, formerly part of The Media Trust, has brought in Pagefield to provide public affairs and media counsel. The free-to-air television channel, which caters for UK-based charities, community groups and voluntary organisations, aims to be wholly-owned by its community. Pagefield will provide support throughout its move to […]
Energy provider OVO has appointed Dyson’s Adam Rostom as chief marketing officer and named the Guardian’s Katie Thompson as its new comms director, as the company looks to build its brand and drive growth plans. Rostom, who joins OVO later this month, was previously global category director for cordless and robot vacuum cleaners at Dyson. […]