The magazine has been designed as a forum that discusses today’s most exciting campaigns across the creative, advertising, marketing, PR and digital sectors. Leading creatives in these fields will preview, rate and discuss campaigns that are either inspiring or infuriating them right now.
Creative Moment will look to offer an insight into the creative genesis of high profile marketing and comms campaigns to industry professionals. Its network of contributors, who are well-known and respected leading lights in their field, is designed to give the magazine an authority by providing great content from revered industry chiefs.
Present writers for the magazine include Leila Mountford, global creative manager at Amnesty International, Graham Goodkind, founder of agency Frank, Jo Chappel, creative director at Fever PR, Oli Francis, head of creative at Sky, Nik Govier, independent consultant, and James Herring, co-founder of agency Taylor Herring.
The magazine has already begun discussing the latest cutting-edge campaigns, including P&G’s My Black is Beautiful, Paddy Power’s World Cup/LGBT initiative, Diesel’s pop-up fake shop to sell clothing and The “Palau Pledge” stamped passports campaign.
Nick Woods, partner at Well Hello, said: “Huge kudos to Ben Smith and Daney Parker for launching Creative Moment… we’ve needed a public forum for the discussion of industry creative for a long time and its great to finally have one. I can see this becoming a much-read site…”
The magazine is published by Ben Smith and edited by Daney Parker. For more information contact Ben Smith at [email protected].