Breband will be responsible for growing the agency’s social media offering, using her experience in defining and delivering effective social media comms that will help clients reach, engage and influence stakeholders.
Reporting to chief digital officer Richard Dixon, she will also advise clients on all aspects of their social media, from conducting audits, to defining their strategy, managing delivery and monitoring.
She has over a decade of industry experience and has provided social media solutions to an international portfolio of clients such as Pierre Fabre, Aéroports de Paris and Fox Channel France.
Dixon said: “We are delighted to have Anne-Sophie on board as we grow our stakeholder communications solutions. Her arrival will ensure that Black Sun plc is even better placed to deliver effective digital communications for our clients, expanding the skills we have available within the agency.”
Breband added: “I’m really excited to be joining Black Sun at an interesting time. Companies are placing more importance on building trust with their stakeholders, and consistency of the corporate narrative is imperative for this. Social media is a vital tool for delivering this.”