Freshwater selected to support Highway Rat Activity Trails

Freshwater selected to support Forestry Commission activity project

The Forestry Commission has appointed Freshwater UK to manage a national PR campaign to promote the launch of its Highway Rat Activity Trails.

Freshwater will lead a national PR and blogger engagement strategy around the trails which are across England. The agency’s team will work in partnership with the Forestry Commission’s comms team to deliver social media and marketing initiatives.

The activity trails were launched in December 2017 to coincide with a Highway Rat animated Christmas special shown on the BBC, featuring the voices of David Tennant and Rob Brydon.

John Underwood, chief executive at Freshwater, said: “With a track record of developing creative PR campaigns that capture attention and drive footfall, Freshwater was more than ready to ‘stand and deliver’ on this exciting brief.”

Emily Beaumont, marketing campaigns manager at the Forestry Commission, added: “Freshwater’s response to our brief was clever and creative; we have been impressed with the results.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]