MHP appoints Ruby Quince as creative director

MHP Communications has appointed Ruby Quince as creative director to support creative work and drive integrated campaigns across the agency.

Quince joins MHP from Porter Novelli, where he was creative director and developed award-winning campaigns for brands including HP, Western Digital and Pfizer. He also led the agency’s winning pitch for burger brand Rustlers last year.

Before that, he was a board director at Freuds, leading its digital practice and heading up social and content-driven strategies for brands including Pepsi, Galaxy, Tropicana and Guinness.

In 2000, he founded Itchy Guide, a series of youth city guides, websites and mobile guides. As one of UK’s first mainstream social networks, the project provided Vodafone, The London Underground and The Independent with user-generated, location-specific content.

“It’s a real privilege to join a team with so many smart and talented people,” said Quince. “There’s a real sense of purpose and vision under Alex and his leadership team.”

Alex Bigg, MHP’s CEO, added: “I’m thrilled that Ruby has joined MHP at such an exciting time for the agency. Ruby has a track record of developing successful creative campaigns for well-known brands and I’m confident that he will bolster our creative power, helping us to deliver even bigger and more impactful campaigns for new and existing clients.”