Andrew Appleyard MRM

Former Nationwide comms head to lead MRM digital offering

Financial consultancy MRM has recruited Paul Beadle, Nationwide’s former head of social media and digital communications, to lead its digital offering.

As a member of MRM’s management team, Beadle’s remit will be to develop and grow the firm’s social and digital capabilities.

He will work across clients including Scottish Friendly, Redington, Cantor Fitzgerald, Nucleus Financial, Hometrack, Kames Capital, SEI and John Lewis.

Beadle joined Nationwide and created its first social media team and social media strategy upon returning from a three-year stint in Cape Town. There, he set up Justmoney.co.za – South Africa’s first money comparison site.

He moved into PR after initially starting his career as a journalist, and has since worked with financial services clients including NatWest, TSB and Santander.

“It’s great to be able to welcome someone with Paul’s knowledge, understanding and energy to the team,” said Andrew Appleyard, MRM’s director and co-owner. “He has been operating at the very highest level in the sector for many years and brings an exciting new dimension to MRM.”

Beadle added: “MRM has carved out an impressive reputation in the financial services sector, backed up by a strong stable of clients and award-winning work. I am looking forward to joining the team and playing my part in the future development and growth of the business.”

  • Pictured: Andrew Appleyard
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