Your bite-sized update on the best PR opinion, interviews, events and insights featured on Gorkana News this week.
Alastair Campbell: ‘Comms will not fundamentally change because of Brexit’
Alastair Campbell is well known for his anti-Brexit views but he says comms is one industry unlikely to be affected as the UK leaves the EU. He talked to Gorkana at the opening of parent company Cision’s European HQ about his new role at The New European, the secret to the title’s success and how a post-truth society will affect the PR industry.
Opinion: Article 50 – How comms professionals should react
And we’re off! Theresa May has finally invoked Article 50, signalling the beginning of the end of Britain’s European Union membership. The implications for business are immense, says Andrew Clark, public affairs director at Burson-Marsteller and former deputy business editor of The Times. So how should communications professionals react?
Insight: Facebook leads in engagement for journalists, but are PRs taking advantage?
Facebook is currently leading as a publishing tool for journalists, but what does this mean for PR and how can comms pros use it to their advantage? Agency heads from Finsbury and PHA Media discuss.
Opinion: how PRs and ‘real’ news organisations should tackle fake news
Emma Morton, senior media strategist at Ruder Finn, on how the media industry can move forward from fake news.