This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News:
PR Case Study: The Real Mr Darcy
TV channel Drama wanted to create a PR campaign to promote its Jane Austen season, which would launch on 12 February. To fire up media attention, UKTV’s in-house PR team, in partnership with Taylor Herring, decided to find out what Jane Austen’s beloved character, Mr Darcy from Pride and Prejudice, really would have looked like…and there’s not a Colin Firth look-a-like in sight!
Opinion: Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult challenge in standing out on the shelf. Rachel Watt, account manager at W Communications, shares five ways PRs can gain cut through in one of the most crowded markets – including a soon to be popular take on “desk research”.
Webinar: The rise of earned media and how to achieve integrated comms
Brands that do not acknowledge the importance of earned media are ‘missing a trick’, according to Patrick Barrett, MD at Simpatico PR (pictured), who took part in our latest webinar. Alongside Tom Ritchie, Cision’s EMEA product and marketing director, he discussed why content is becoming increasingly important for brands and how to create the perfect integrated comms plan.
Insight: Five reasons PR has an edge in content creation
Five PR agencies, which took part in a recent Content Marketing Association (CMA) roundtable, explain why having PR at the core of their business has helped them become successful in content.