Your bite-sized update of the best PR opinion, interviews, events and insights on Gorkana News this week:
Why Black Friday 2016 is different and what it means for PR
The concept of Black Friday has grown from a one-day, in-store, shopping event to a longer sales period running across the pre-Christmas season. Comms pros from Frank PR and PHA Media highlight how creativity can provide PR opportunity.
Media briefing with TechRadar and T3
Re-launches, new cover formats, advertorials and tech content for a global audience, were just a few of the subjects and PR tips exclusively revealed by TechRadar’s editor-in-chief, Patrick Goss, T3’s editor, Rob Carney, and online editor, Dan Grabham, at a Gorkana media briefing this week.
Webinar: The Brexit comms challenge and the opportunity for PR
Alastair Turner, Aspectus’ global CEO, and Tim Focas, co-leader of its recently-launched Brexit unit, joined Gorkana to present a webinar discussing how organisations should look for PR opportunities following the EU Referendum result.
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step process for identifying the right influencers for client campaigns.
PR Case Study: Mr. Men and Little Miss: 45th anniversary
To celebrate the 45th anniversary of the Mr. Men and Little Miss children’s series, Aduro Communications created the first ever ‘Mini Museum’, designed specifically for children, with the creation of a virtual archive.