Mason Williams promotes Portugal’s Amieira Marina

Mason Williams Communications has been chosen to represent Amieira Marina on the Great Lake Alqueva in Portugal – Europe’s largest man-made stretch of water, situated between Lisbon and Faro.

Mason Williams

Amieira Marina

The Amieira Marina, which opened in 2006, has rarely been visited by guests from the UK and Mason Williams has been briefed to introduce UK families, couples and groups to the marina as a “unique and idyllic” holiday destination.

Eduardo Lucas, CEO of Amieira Marina, said: “We are delighted to be working with Mason Williams Communications, which came personally recommended from our European agencies, to expand our brand and business to the UK market.

“Already we are engaging with our key target media and reaching a new audience who we look forward to welcoming in 2016 and beyond.”

Mason William’s MD, Rita Rowe, added: “The Marina’s key selling feature is that non-skilled visitors can turn up and learn to drive a motor boat in just one hour. We’ve been out and done a recce and it’s amazing.

“The boat is directed throughout this huge lake by a Sat-Nav and a series of buoys so it is literally fool-proof. A family can sleep aboard and you could easily spend a week exploring Lake Alqueva.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]