Heer’s experience also includes a head of digital role at Edelman in Germany.
Hamburg will be LEWIS’ fourth German office. It launched in the country in 1997, and has successfully expanded from Munich to Frankfurt and Dusseldorf.
Rafael Rahn, senior vice president Central and Eastern Europe at LEWIS, said: “We are very pleased to welcome Britta Heer to lead the new Hamburg office. Her all-round experience is a great fit for our integrated approach.
“Her pioneering spirit and excellent network in Northern Germany are a great foundation for the new office to grow from. It is great to have such a strong leader to launch LEWIS in Germany’s creative and digital capital.”
Heer added: “As an independently-owned agency with a global network, LEWIS is a compelling alternative for German companies with international ambitions. I am looking forward to using my integrated experience to benefit a new client base in Hamburg.”