Kemeny joins BAT from FTI Consulting, where she worked as a managing director and head of professional services.
Her work history also includes roles at MHP, Hogarth and Smithfield. Prior to that, Kemeny held senior business journalism roles for publications including the Mail on Sunday and the Sunday Times.
Next Generation Products provides adults with less harmful alternatives to cigarettes, such as e-cigarettes. Kemeny will support the development and execution of the business’ communications strategy.
She will work closely with the company’s corporate communications team, as well as the research and development centre in Southampton.
Donato Del Vecchio, the head of legal and external affairs for Next Generation Products, said: “We are pleased to welcome Lucinda on board as our first head of communications. We have an ambitious plan of product roll-outs and new product launches coming over the next 12 months and getting the communications right will be an important platform for our strategy.”
Lucinda can be reached at: [email protected].