Gorkana’s Referendum round-up of key influencers and coverage

As Gorkana publishes the EU Referendum Media Digest after the landmark results, here are the figures across mainstream and social media and the top Tweets around the unanticipated final verdict.

Despite his resignation this morning (24 June 2016), after failing to convince enough voters it was best to remain within the EU, David Cameron was a key influencer in mainstream media outlets.


Volume of articles featuring the most frequently referenced key influencers, drawn from a set list within UK online coverage

Leave campaigns dominated social media (in terms of volume of content)  in June, particularly in the days before the polling stations opened.



Volume of content using key hashtags and twitter handles for the main campaigns advocating Leave (Vote Leave, Leave.EU, Grassroots Out) and Remain (Britain Stronger In Europe, Conservatives In, Labour In)

Volumes of coverage, in both mainstream and social media, increased steadily as voting day approached.

Volume of UK online articles and social media content discussing the EU Referendum, generated via automated keyword searches of EU Referendum terms

Today’s top Tweets:


Related Posts
Hume Brophy advisor James Wharton
Hume Brophy adds Eurosceptic ex-MP to its Brexit team
Comms consultancy Hume Brophy has appointed James Wharton, a former northern powerhouse and international development minister, as a senior adviser in its Brexit unit. Wharton [...]
Michael Hartt, FleishmanHillard Fishburn
FleishmanHillard Fishburn wins Flemish economic development brief
Economic development agency Flanders Investment & Trade has enlisted FleishmanHillard Fishburn to promote inward investment and business growth in the Flanders region in [...]
Cision PR Panel: Financial brands must beware the “London bubble”
Brexit and disruptive technologies are transforming the relationship between consumers and financial brands, a panel of experts said at last night’s Cision thought leadership [...]
PR event: Financial panel to address “Brexit comms” challenges and market disruption
With Brexit negotiations finally underway, a panel of media, fintech and PR experts will meet in London next week to discuss why it’s essential for financial services [...]