Packaging giant Tetra Pak has appointed Brands2Life to manage its B2B PR and public affairs in the UK on a three-year contract.
After a three-stage competitive pitch process, the agency will start work immediately on campaigns for buyers within the juice, dairy, retail and restaurant markets.
The team will report to Samantha Edgar, communications manager at Tetra Pak UK. She said: “We’re always looking at ways to increase the value we offer to customers and partners. Communications plays a critical role in this and we wanted an agency with the expertise and creativity to reach and engage with key audiences directly and via influential third parties.
“We were impressed by the Brands2Life team’s innovative ideas, energy and its approach to integrated PR and PA campaigns.”
Harriet Rich, MD of business communications at Brands2Life, said: “Tetra Pak has never been more relevant. Juice and dairy manufacturers have to bring new products, branding and formats to market all the time to keep up with consumer demand in an ever demanding market. Their choice of packaging partner is crucial as they balance the needs of cost, information provision, branding and sustainability. This is a great brief for Brands2Life and we’re thrilled to have been appointed.”