Consumer sport and lifestyle PR agency GUNG HO Communications has acquired London-based Coffin on Cake PR for an undisclosed figure, in a move that will double the size of the agency’s team.
Coffin on Cake PR is a consumer-focused comms agency, which focuses on the fashion and lifestyle sectors. Its clients include Lee Cooper Selvedge, Farah and Roxy.
GUNG HO is based in Birmingham and specialises in retail, sport and lifestyle. Its clients include New Balance, Speedo and Garmin (across its fitness, outdoor and wellness portfolio).
Coffin on Cake will effectively form a division within GUNG HO, creating a combined 30-strong team. The Coffin on Cake team will remain in London; GUNG HO’s team will stay in Birmingham.
The London-based team will be led by Coffin on Cake co-founders and directors Dean Bennett and Alex Craven, who will report to Paul Phedon, MD of GUNG HO Communications.
Phedon said: “We have found a kindred spirit in Coffin on Cake. They are independent, entrepreneurial and their culture is about creating commercial, yet creative, solutions for their clients, just like us.
“This deal is born from a mutual desire to deliver breakthrough work and creates a new canvas of opportunities for us and our clients. Coffin on Cake’s reputation in fashion and lifestyle is second to none and we are delighted to bring that experience into the GUNG HO fold.”
Bennett said: “There’s an obvious synergy between Coffin on Cake and GUNG HO and our partnership will create a formidable proposition in the market. Combined we have a truly compelling and unique offering that excites our respective client bases and will be coveted by our future partners.”