The Hub, a specialist foodservice and retail PR and trade marketing agency, has been appointed to handle the UK retail trade PR and comms for global food business The Kraft Heinz Company, following a competitive pitch.
The agency has been briefed to enhance the brand’s position as a leading grocery business in the UK through a comprehensive comms campaign to place Kraft Heinz brands, including Heinz, Philadelphia, and Capri Sun, at the forefront of retailers’ minds for their family dining offer.
Nigel Dickie, director for corporate and government affairs, Europe, at The Kraft Heinz Company, said: “We are delighted to be working with The Hub given its deep, and broad, experience in the grocery and convenience sector. We are sure that they will add significantly to our business, and help build compelling trade PR campaigns for some of the nation’s most loved brands.”
Jonathan Patterson (pictured), client services director at The Hub, said: “Heinz is a brand which has been a familiar friend to many Mums and families over the years. We are genuinely excited at having an opportunity to help use our experience and understanding of UK trade media to share product, promotional and category knowledge with retailers.”