Wynsors World of Shoes has appointed Havas PR, following a three way pitch.
Wynsors World of Shoes is the trading name of Courtesy Shoes Limited, which comprises a chain of over 40 shoe stores in England.
The agency’s first brief is to highlight Wynsors ‘Back to School’ offer, one of the most competitive trading periods in the retail sector.
Victoria Wood, Havas PR UK’s head of consumer product, will lead the account.
Wynsors’ advertising and merchandising manager, said: “We were impressed by Havas’s unrivalled experience and expertise in retail PR and their creative, but very relevant approach to our brief.”
Wood added: “Parents tend not to buy children’s shoes too early in the summer to make sure that they don’t grow out of them before they go back to school. Some parents actually buy shoes for their children on the way to school on their first day back!
“We’ve got some exciting and innovative plans in place to drive footfall into the stores earlier and to increase spend.”