Smoothie brand Savsé re-hires instinct pr

instinct pr has been re-appointed by smoothie brand Savsé to launch a baby food product, My First Savsé, and manage UK PR for the core Savsé range.

instinct will manage the launch of My First Savsé, “Europe’s first ever cold-pressed baby food”. The campaign will be fronted by a celebrity ambassador, and supported by a launch event and targeted media relations strategy.

instinct will also deliver a Summer campaign for the core Savsé range, which will include experiential social media content and press office activity.

instinct pr managed the launch of Savsé in 2013, helping secure stockists including Sainsbury’s, Waitrose and Ocado.

Savsé founder Guka Taveridze said: “This is a very exciting year for us as we cement our position as Europe’s fastest growing smoothie brand. We’re delighted to have instinct pr back on board to help us launch My First Savsé and support the growth of our core range.

“We are always impressed by the teams passion, knowledge and outstanding ability to secure sales-driving press coverage. The agency has grown since we last worked together in 2015, as have we, and we look forward to making 2017 a stand out year for us both.”

Jonathan Kirkby, founder and director of instinct pr, added: “We’ve always been immensely proud to have worked with Savsé. We achieved some incredible things when we launched the brand back in 2013 and we look forward to delivering more exciting and creative work for a product that really is a game changer for the baby market. It’s a dream client for us and we look forward to helping Guka and his team make 2017 the most successful year yet.”