Ketchum wins UK brief for social media tool TINT
TINT, which claims to be the world’s biggest social media ‘display’ tool, has hired Ketchum as its PR partner of choice in the UK.
The social media business, which was set up in 2013 and is headquartered in San Francisco, is a platform which lets brands aggregate, curate and display social media feeds onto any screen – from websites and mobile apps to digital billboards, retail displays and event walls.
TINT‘s software allows brands to filter content created by fans and followers about them and display it on any of their digital properties.
It already has 45,000 customers worldwide, and has worked with brands including Williams F1, Nestle, UK retailer Bench, as well as tech stock exchange NASDAQ, which uses TINT to incorporate social media for many of its IPOs.
Ketchum’s brief in the UK will be to enhance awareness of TINT’s social media platform. The campaign will target specific sectors, including retail/ecommerce, printing and publishing, hospitality and travel, and event management.
Stuart Thompson, European director at TINT, said: “Hashtags have really evolved and now form part of our real conversations and engagement with companies and organisations, and that is why brands around the world have such an appetite for TINT.”
David Vindel, MD, European technology, at Ketchum, said: “TINT has great momentum behind it, with an energetic and entrepreneurial management team and a track record of 45,000 customers built up in just two years.
“Finding ways to deepen relationships with their customers while maximising marketing spend is top of mind for our clients right now, so we are very much looking forward to, not only generating greater awareness of TINT in the market, but also introducing TINT to our clients and exploring novel ways in which we can use TINT throughout the Ketchum network too.
“At the same time, the Out of Home (OOH) medium is experiencing phenomenal growth and has finally embraced digital. New technology like TINT has transformed OOH into an increasingly dynamic, adaptive, innovative and interactive medium. Having a client in this space is genuinely very, very exciting.”