December 2009: Gorkana’s healthcare data in rude health
There is no doubt that the current economic climate has impacted PRs across the country, but industry experts all agree that healthcare PR is surviving the recession in comparatively rude health. We’re pleased to hear it because Gorkana has invested heavily over the last six months getting its healthcare data in ship shape order.
Working with seasoned healthcare PR Gina Constantinides, Gorkana has revamped and updated its healthcare data. Gina, who has more than 12 years’ PR experience, and has worked on campaigns for Benecol and Splenda, as well as new drug launches in key therapy areas, has spearheaded a project which has seen the Gorkana Media Database more than double the healthcare data it lists and tracks.
Gorkanapr caught up with Gina as she was planning the grand unveiling of the new-look data to hear more…
Working with seasoned healthcare PR Gina Constantinides, we have revamped and updated the healthcare data on the Gorkana Media Database. Gina, who has more than 12 years’ PR experience, and has worked on campaigns for Benecol and Splenda, as well as new drug launches in key therapy areas, has spearheaded a project which has seen us more than double the healthcare data we list and track.
Our PR News team caught up with Gina as she was planning the grand unveiling of the new-look data. Click here to read more…
November 2009: Launch of the 2009 How-Do Media 100
How-do’s annual compilation of 100 of the region’s leading and most influential media and creative industries folk will commence publication next week. The Media 100 feature launches on the site on Monday 23 November, and over the course of the week will details of the top 100. As per last year, the panel of judges has ranked the top 30 of the compilation and will publish the remaining 70 profiles with no ranking or order intended.
We are pleased to support How-do Media 100 and help celebrate the achievements of the most influential and powerful media, creative and digital figures based in the North West.
How-Do serves the media industry in the North West of England, offering news, opinion and resources for those working in all aspects of media in the region. For more information, please visit www.how-do.co.uk
October 2009: Gorkana to be a Silver Sponsor at the Social PR Forum
On Wednesday 4 December the Social PR Forum aims to address the issues surrounding PR and social media, and discuss the ways in which PRs can engage with the increasing number of social media channels that are available to them.
We are delighted to be supporting this event and Celina Maguire, Gorkana Consumer Director, will be moderating a panel discussion along with speakers from Oxfam, T-Mobile and Edelman.
Insight will be provided into why blogs and social networks have become so influential in the PR world, and tips and advice will be given on how to incorporate these tools into businesses; for this reason it will be a valuable session for any company wanting to embrace social media and learn how best to implement into their PR strategies.
If you wish to book tickets (early booking discount ends 4 November) or would like more information, please visit: www.social-pr.net
October 2009: Gorkana becomes a partner organisation of the CIPR
Gorkana has become a partner organisation of the Chartered Institute of Public Relations (CIPR), the largest professional body for PRs in Europe.
Alexander Northcott, Gorkana CEO, said the CIPR was a natural fit for Gorkana.
“Part of Gorkana’s mission is to deliver value and support to the great client list we have built over the last six years, and the only way we can do that is by understanding our clients even better.
“The reach of the CIPR means we’ll be even closer to the PR community, particularly in the regions, and really get to know what makes them tick.”
Elspeth Graham, CIPR Assistant Director General (Business Services and Events), said “We are delighted to be working with Gorkana and they will bring a number of benefits to our members in the coming months – starting with sponsorship of some of our regional PRide Awards.”
The CIPR, the professional body for PR practitioners in the UK, has more than 9500 members.
October 2009: Launch of Gorkana Forward Features
We are pleased to announce the launch of a new service giving advance details of forward features schedules for over 1,000 publications and is FREE to access until the end of October.
The new system is designed to allow you to search for relevant opportunities by either topic or publication and save your tailored settings so that you are alerted if relevant forward features are subsequently uploaded to the site. The site is continuously updated with the forward features calendars for over a thousand business and trade B2B publications. These are subsequently enhanced if detailed synopsis information becomes available.
Key benefits include:
- Remain aware of changing deadline dates and the best point of contact regarding a feature;
- Search forward features by keyword, sector or publication name;
- Details of why publications might not publish forward features information;
- Personalise your account settings and choose how and when you are notified of new synopses and new features being posted on the site;
- Receive detailed synopses of forward features from publications that are relevant to you; and
- Save and download relevant features and feature titles
For more information, or to request a free login, please contact Michael Levett on +44 (0)20 7420 6868 or ffeatures@gorkana.com.
