Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
This cloud comms breakthrough will change earned media
This ‘cloud comms’ breakthrough will change PR forever
What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications [...]
Opinion: The comms challenges posed by shareholder activism
Opinion: The comms challenges posed by shareholder activism
Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms [...]
PR News in Brief
PR news round-up (4-8 June)
Here’s a round-up of last week’s biggest PR news – featuring the CIPR Excellence Awards, new appointments at Quill PR and how PR measurement saves lives. Thought [...]
FleishmanHillard Fishburn launches international affairs unit
FleishmanHillard Fishburn launches international affairs unit
FleishmanHillard Fishburn (FHF) has launched an international affairs unit to deliver comms and issues management campaigns for countries, multilateral agencies and NGOs. FHF [...]
Opinion: How to prepare for the social media apocalypse
Opinion: How to prepare for the social media apocalypse
Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social [...]
How PR measurement saves lives
How PR measurement saves lives
In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy [...]
Meet the Journalist: Woman & Home
Meet the Journalist: Woman & Home’s Kath Brown
Kath Brown, editor at Woman & Home, tells us why the brand has initiated its 50 over 50 Awards and why now is the best time in history to be a woman over 50. Since [...]
WE hires new UK general manager
Ruth Allchurch joins WE as UK general manager
WE Communications has appointed Ruth Allchurch as general manager of its London office. She will replace current UK general manager Marcus Sorour, who is set to become vice [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at [...]
Opinion: 5 new PR tech tools explained
Opinion: 5 new PR tech tools explained
Chris Blackwood, partner at Third City, examines five new pieces of PR tech you can use to simplify your life in communications. Remember the days where you would handwrite a [...]
Why it
The case for investing in earned media
Consumer attitudes have changed radically in recent years. People aren’t just becoming more sceptical of traditional push marketing tactics. They’re increasingly taking steps [...]
PR News in Brief
PR news round-up (21 May – 1 June)
Our latest round-up of essential PR news, featuring five influencer marketing tips from Golin, account wins for Frank and how technology is revolutionising the comms industry. [...]
Opinion: 5 ways to hone your influencer marketing strategy
Opinion: 5 ways to hone your influencer marketing strategy
Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy.  Work backwards, and start with why [...]
Why its time for CMOs to embrace PR and comms
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be [...]
PR Case Study: Brands2Life – Cards With Heart
PR Case Study: Brands2Life – Cards With Heart
Brands2Life helped Moonpig’s Valentine’s Day cards to stand out by forming a partnership with NHS Blood and Transplant to send organ donor cards to loved ones. [...]
60 Seconds with Tank PR
60 Seconds with Tank PR’s Trevor Palmer
Trevor Palmer, director at PR agency Tank, talks about the agency’s expansion, linking digital and PR activity and falling for a Vanessa Paradis lookalike back in the [...]
Opinion: We must use AI to excel in the next frontier of PR
Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The [...]
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
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