Here’s a round-up of the week’s top PR news, featuring CisionMeets… The Hook, PRWeek‘s influencer breakfast and wins for Another Word and Radioactive PR.
CisionMeets… The Hook
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural CisionMeets… webinar.
Lever, who was joined in the webinar by chief content officer Mike Burton, outlined how the title’s signature original content engaged its audience but was also fun for the team to produce.
“We started making original content and comedy sketches and discovered that people loved them, and were commenting on them, and that they produced massive view numbers,” she said. “There was obviously a massive gap in the market, but also this type of content is what we love creating, and because we’ve always done that in-house it’s what makes us stand-apart from other social publishers.”
Burton added: “It’s all about original content for us. By the end of 2017 we’d seen a 400% increase in original content output from 2016, with a total of 14.3 million people engaging in our original content and a total of 766 million views across content we’d actually created.”
The pair also used the webinar to detail what The Hook is looking for when creating content, how the content resonates with its generation Z and millennial audience and how they both like to work with PRs.
A full write-up can be found here.
PRWeek ‘Making influencers work for you’ session
The Cision-sponsored event will encompass four sessions which explores what it takes to create truly standout influencer marketing campaigns. Hunter will moderate the morning’s final session: Choosing the right influencers to maximise return on investment.
More information on the securing tickets and the full event agenda to this exclusive breakfast briefing can be found here.
Manc Frank has made two appointments to its senior leadership team. Laura Crompton joins the agency as client services director, while Graeme Anthony has been named creative director across all three of Frank’s offices.
Kindred has appointed behaviour change Tara Austin as its chief strategy officer. She will lead the agency’s strategy team, bringing her wealth of behaviour change expertise to clients.
MRM Group has appointed Nick Boakes as non-executive chair following its acquisition of paid media specialist Capital City Media. Boakes will work closely with the group’s board and executive committee to integrate the two businesses.
Mastercard-owned payments systems company Vocalink has appointed Andrew Buckley as its executive vice president for international product, marketing and communications.
Headland has hired Rob Alexander as a partner. He will advise clients on strategic planning, campaign development and execution.
Specialist sports agency Macesport has promoted account director Ben Thompson to the role of CEO.
The Whitehouse Consultancy has appointed Isabella Sharp as associate director. Sharp will manage the agency’s media and corporate comms function. It has also hired Simon Benadiba and Andrea Gutierrez-Solana as political consultants and Ana Rotaru as associate political consultant to its EU arm.
Performance Communications has made a number of hires to its automotive team. Joe Finnerty joins as senior account manager, Chloe Yemm as account manager and Catherine Ruddick and Dean Harfield as junior account executives.
Comms consultancy JBP has appointed Marcus Lange as senior creative designer.
Financial PR and comms firm KL Communications has hired Luke Dampier as an account manager.
Brands2Life is set to launch a health and well-being practice to capitalise on new business growth in the healthcare sector. The agency has appointed Bayer’s former senior communications manager Emily Thomas as managing director of the practice.
The CIPR has announced that Jenni Field will become the body’s president-elect in 2019, assuming the role in 2020. Current president-elect Emma Leech will succeed Sarah Hall as president next year.
The CIPR has launched the #PRPays initiative to highlight the value of PR to businesses. The campaign features a series of interviews with chief executives about their perceptions of PR and how it contributes to business success. The first interview is with Heathrow Airport CEO John Holland-Kaye.
Francis Ingham, director general of the PRCA, has used his opening address at the organisation’s annual conference to outline the association’s plans. It will look to:
- Extend the PRCA Leadership Academy in centres around the country
- Create a Channel Islands group
- Develop a new strategic partnership with UKMMA, the professional body for media monitoring companies
- Create of a new business centre in London, a free space for any members to use.