Opinion: University students pose a different challenge to brands and PRs
It’s Freshers’ Week at universities up and down the country and many PRs see this as the golden moment to establish a meaningful conversation between brands and new students. PrettyGreen’s creative planner, Jo Hudson, decided to find out if this really is the right time and place for this. After a year-long research study, involving 100 students, she identified 10 […]
Burson-Marsteller appoints global corporate and financial chair
Burson-Marsteller has named Mike Fernandez chair of its global corporate and financial practice. Based in New York, Fernandez will spearhead client development, strategy and [...]
Next 15 buys Pinnacle for £4.4 million
Next 15, which owns Text100, Bite, OutCast, and MBooth, has acquired tech PR agency Pinnacle for £4.4 million. At the same time, the digital marketing and PR group has [...]
CoolBrands 2016: what the list can teach us about ‘cool’ comms
CoolBrands’ annual list of the trendiest products and services has been published this week with Apple, Glastonbury and Netflix at the top in 2016. PR pros tell us how [...]
Splendid Communications launches YARN to enhance SEO offer
Splendid Communications has launched a new organic search offering, YARN, to add SEO expertise to its creative and PR services. YARN is Splendid’s “people-first creativity [...]
Instinctif Partners launches risk and crisis management tool
Instinctif Partners has launched a crisis management tool to help companies measure the resilience of their business. CrisisOptic is the new tool and it measures resilience in [...]
JFL promotes Carolyn Kirkwood to deputy MD
Comms recruitment consultancy JFL Search & Selection has promoted Carolyn Kirkwood, who first joined the business in 2006, to deputy MD. Kirkwood left JFL in February [...]
Measurement Month: Sign up for final few places at PR panel event
There’s a few places left at Gorkana‘s elite PR panel event that tackles the challenges associated with real world measurement as part of AMEC’s Measurement [...]
PRCA conference highlights changes in communications
Changes in communications and diversity in the PR industry were two major themes to come out of the PRCA National Conference 2016 held at BAFTA, London last week (23 [...]
Brian MacLaurin and Anna Hodgekiss join Iredale Communications
Iredale Communications has named industry veteran Brian MacLaurin as chairman and appointed Anna Hodgekiss, MailOnline’s former health editor, as a consultant. MacLaurin, a [...]
Creditsafe appoints Speed Communications
Creditsafe, a company credit report supplier, has appointed Speed Communications’ Business & Corporate PR team as its retained agency. Speed Communications will increase [...]
LEWIS appoints digital leader for new Hamburg office
Britta Heer, former Achtung MD and chief digital officer, will lead LEWIS’ new office in Hamburg. Heer’s experience also includes a head of digital role at Edelman in [...]
Indian snacks brand Gourmosa briefs Nudge PR
Nudge PR has been appointed to handle the UK PR for healthy Indian snacks company Gourmosa, ahead of its upcoming product launches later this year. Gourmosa products are [...]
Loans firm Oakam hires 2Sisters PR
Loans firm Oakam has appointed London agency 2Sisters PR to raise the profile of the brand, with a particular focus on the UK’s Polish community. Oakam provides financial [...]
Pagefield makes two new hires
David Leslie and Sam Barnett have joined Pagefield as consultants. Leslie joins from international corporate, financial and political comms consultancy New Century Media, [...]
Associated British Ports appoints JBP for Cardiff Bay development
Associated British Ports (ABP) has appointed national communications consultancy JBP to provide stakeholder engagement and PR support around the Dolffin Quay development in [...]
Newgate forms MWW alliance
Newgate Communications has formed an alliance with MWW, which will see it offer public affairs and corporate comms services to a new roster of clients, including StubHub. As [...]
The Gorkana Weekly Industry News Brief: 17 – 23 September 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content from the last seven days on Gorkana [...]
Weber Shandwick appoints Joey Jones as head of public affairs
Joey Jones, the former Sky political journalist and media adviser to Theresa May when Home Secretary, is the new head of public affairs at Weber Shandwick. Jones replaces [...]
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