Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, now argues that it isn’t just the approach that PRs should be thinking about – its the ideas and concepts, the core of what PR has to offer, that will lead […]
Publicis Health UK strengthens leadership team
Publicis Health UK has appointed Victoria Wright as managing director of Publicis LifeBrands, Publicis LifeBrands Resolute and Real Science Communications and Alister Sansum [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Event: Media briefing with The Independent Editor Christian Broughton [...]
Caroline O’Grady joins PeoplePerHour as PR director
PeoplePerHour, a UK-based digital marketplace for freelance talent, has brought in former Perowne International account director Caroline O’Grady as its new PR director. [...]
Golin names head of digital
Golin has brought in Razorfish’s Alex Brittain to lead its specialist digital design and build team. Brittain was previously head of business development at Publicis [...]
Pixoneye hires Bite for UK launch
Israeli startup Pixoneye has chosen Bite to help launch its digital analytics app technology in the UK. Pixoneye’s algorithms analyse photos and videos on smartphones, [...]
Edelman bolsters corporate with new senior director
Edelman has appointed James Morris as senior director of corporate reputation. Morris will join Edelman in early January next year and lead the growth of its corporate [...]
The Foundry hires Eulogy
Visual effects software company The Foundry has brought Eulogy on board as its UK retained agency, following a competitive pitch. The Foundry is a global developer of creative [...]
Bakkavor appoints Tulchan as retained comms adviser
International fresh prepared foods manufacturer Bakkavor has appointed Tulchan as its retained financial and corporate communications adviser. Tulchan’s work will begin today [...]
Finalists named for the 2017 Creative Shootout
BOTTLE, FleishmanHillard Fishburn, Hotwire, Mischief, Ready10, Text100 and Wire Media have been named as the finalists for the 2017 one-day creativity competition, The [...]
eDiscovery firm Consilio appoints Rostrum
Rostrum has been appointed by global eDiscovery firm Consilio to assist its social media strategy. Consilio is a global leader in eDiscovery – a form of legal [...]
Channel 4 names PR leads for content and corporate
Channel 4 has enhanced its press and publicity team with the internal appointments of Donna Mathews to group PR lead for content and programmes and Victoria Wawman to group PR [...]
Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, [...]
LEWIS opens New York office
LEWIS has opened its 28th office in New York, as it expands its international network and the reach of its integrated offering. New York is the agency’s fifth US site and will [...]
England Athletics calls in Promote PR
England Athletics, the sport’s national governing body, has appointed Promote PR to increase public awareness and encourage more people of all ages to “enjoy the benefits of a [...]
Accenture buys Karmarama
Accenture has acquired one of the UK’s largest independent creative agencies Karmarama, which owns Kaper, for an undisclosed sum. Based in London, Karmarama was founded in [...]
Clear objectives are key to PR mentoring success
Mentors can be the external guiding hand that helps many meet a professional or personal challenge and develop their careers. But what’s the best way to find the support you [...]
Spreckley pledges support for Stirling City Deal
London-based PR agency Spreckley, which recently opened a satellite office in central Scotland, has pledged its support Stirling’s new City Deal, to further position the [...]
Opinion: Is PR a science or an art?
The rise of data has certainly helped PRs get messaging to the right people, in the right place, at the right time, says Splendid Communications’ head of performance, [...]
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