Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
PR Case Study: AmazeRealise - #AutoTraderGoals
PR Case Study: AmazeRealise – #AutoTraderGoals
AmazeRealise helped Auto Trader capitalise on the World Cup despite not being a sponsor through its #AutoTraderGoals campaign, which evolved as England progressed through the [...]
60 Seconds with Quill PR
60 Seconds with Quill PR’s Louise Hill
Louise Hill, head of content at Quill PR, discusses switching from journalism to a content-focused PR role, the importance of content to a business and the big issues facing [...]
PR News in Brief
PR news round-up (13-17 August)
Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk [...]
Opinion: Lack of CEO engagement in comms impacts business growth
Opinion: Lack of CEO engagement in comms impacts business growth
Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. [...]
Opinion: How award wins such as Product of the Year help build a PRable brand story
Opinion: How award wins help build a PRable brand story
Antonia Goddard, marketing and communications executive at Product of the Year, explores how brands can leverage winning an industry award. In the age of instant digital [...]
60 Seconds with Heavyweight Sports
60 Seconds with Heavyweight Sports’ Adam Roland
Adam Roland, founder of Heavyweight Sports, discusses why he left talkSPORT to set up the agency, its new Pound for Pound content arm and his favourite PR stunt. What made you [...]
PR News in Brief
PR news round-up (6-10 August)
Here’s a round-up of the week’s top PR news, featuring Don’t Cry Wolf founder John Brown, Grifco’s acquisition and new senior appointments at Headland [...]
Opinion: Why non-execs are PR
Opinion: Why non-execs are PR’s bridge into the boardroom
Scott Addison and Tal Donahue, board director and senior account manager respectively at Infinite Global, argue that communicators should build relationships with [...]
PR Case Study: Speed - Pitch Perfect for Pawchestra
PR Case Study: Speed – Pitch Perfect for Pawchestra
Speed used the idea of a classical music designed for dogs to help promote dog nutrition brand EUKANUBA’s new lifelong wellbeing messaging to its key target audience at [...]
Opinion: Communicators must help promote health data sharing
Opinion: Communicators must help promote health data sharing
Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits [...]
London and Partners
London and Partners’ Laura Citron to discuss London’s ‘brand’
The CIPR Greater London Group will kick-off its annual lecture programme in September with a discussion about the ‘London brand’ and how the capital is being [...]
60 Seconds with Aduro Communications
60 Seconds with Aduro Communications’ Natalie Luke
Natalie Luke, founder of Aduro Communications, explores the importance of measuring PR output to business objectives, the entrepreneurialism of ex-Shine staff and the [...]
John Brown founds Don
Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
PR News in Brief
PR news round-up (30 July – 3 August)
Here’s a round-up of the week’s top PR news, featuring account wins at The Lifestyle Agency, Eulogy’s new MD and Authentic Ibiza PR’s expansion. [...]
Sir Craig Oliver to deliver keynote speech at CommsCon
Sir Craig Oliver to deliver keynote speech at CommsCon
Cision is thrilled to announce that industry heavyweight Sir Craig Oliver, David Cameron’s former director of communications, will headline as CommsCon’s guest keynote [...]
60 Seconds with the Cricket World Cup 2019
60 Seconds with the Cricket World Cup 2019’s Adrian Wells
Adrian Wells, director of marcomms and ticketing for the Cricket World Cup 2019, discusses the local organising committee’s strategy to promote next year’s [...]
PR Case Study: Palm PR - Love at first bite
PR Case Study: Palm PR – Love at first bite
Palm PR helped Choc on Choc to promote its range of layered chocolates by tying in the company’s products with Prince Harry and Meghan Markle’s wedding. Campaign: [...]
Opinion: How to navigate the cycle of influencer marketing
Opinion: How to navigate the cycle of influencer marketing
Kajal Bakrania, founder of Just Sawse, explores the cycle of influencer marketing and the ways which brands will need to secure their services as the sector evolves. [...]
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