Cision
2018 State of the Media survey reveals an industry in flux
In the wake of the Cambridge Analytica scandal, social media platforms are facing a traditional media backlash. Print titles have lost great chunks of their ad revenues to the likes of Google and Facebook in recent years. Now, they see an opportunity to strike back against one of their biggest rivals – and they’re pulling no […]
PR News in Brief
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]
Opinion: How augmented reality can revolutionise PR
Opinion: How augmented reality can revolutionise PR
Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output.  Augmented reality has [...]
Personal finance disruptor appoints PR Agency One
Personal finance disruptor appoints PR Agency One
Honcho, the UK’s first online “reverse auction” marketplace for personal finance, has appointed PR Agency One to handle its UK launch this autumn. PR Agency One has already [...]
Durex campaign makes a splash thanks to Cision
Durex campaign makes a splash thanks to Cision
Durex and Summit have won Best Content Marketing Campaign at the 2018 Performance Marketing Awards, with Cision playing a key role in the campaign’s success. Online retail [...]
Opinion: Trade show marketing must evolve to survive
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
Foco wins Advicefront content brief
Foco wins Advicefront’s PR and comms brief
Advicefront, a platform for financial advisers, has appointed fintech content marketing agency Foco to handle its digital communications and PR. Foco has been briefed to [...]
Prostate Cancer UK and Ava Women choose instinct
Prostate Cancer UK and Ava Women choose instinct
Men’s health charity Prostate Cancer UK and fertility specialist Ava Women have appointed instinct to raise awareness of the work they do. Prostate Cancer UK has also briefed [...]
WIRED Matt Burgess and James Temperton
WIRED: We want to be surprised and surprise our readers
WIRED wants to shine a light on the people driving change across the globe, its senior editor Matt Burgess said today at an exclusive Cision media briefing. James Temperton, [...]
Brands2Life to run horseracing welfare campaign
Brands2Life to run horseracing welfare campaign
The British Horseracing Authority has selected Brands2Life to manage the PR and social brief for its The Horse Comes First equine welfare campaign. The agency is tasked with [...]
The biggest reputational risk factors in the technology sector
Discover the big reputational risks tech companies face
Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand [...]
Splendid to handle Wilkinson Sword’s social strategy
Splendid to handle Wilkinson Sword’s social strategy
Wilkinson Sword has appointed Splendid Communications as its strategic social and content agency. The agency has been tasked with changing the way the brand engages customers [...]
Little Red Rooster wins Adidas eyewear account
Little Red Rooster wins Adidas eyewear account
Silhouette International has appointed Little Red Rooster to handle UK PR for its Adidas Sport eyewear brand. Little Red Rooster will manage press relations, influencer [...]
Ketchum and Weber Shandwick win big at PR Week Global Awards
Ketchum and Weber Shandwick win big at PR Week Global Awards
Ketchum and Weber Shandwick were the big winners at the PR Week Global Awards as they took home four and three awards respectively. Weber Shandwick celebrated winning the [...]
The Lifestyle Agency wins Jack Davidson Bespoke brief
The Lifestyle Agency secures 3 new clients
Shared workspace City Pavilion, men’s suit brand Jack Davison Bespoke and women’s accessory label Metin have joined The Lifestyle Agency’s client roster. City Pavilion owner [...]
Triggerfish wins Museum of London event PR brief
Triggerfish wins Museum of London PR brief
Triggerfish Communications has won a 12-month brief to oversee all meetings and event led PR activity for the Museum of London and the Museum of London Docklands. The agency [...]
Peregrine swoops to make senior hire
Peregrine swoops to make senior hire
Specialist financial services agency Peregrine Communications has appointed Danny Calogero as a director in its London office. Calogero will be responsible for overseeing UK [...]
60 Seconds with Burgess Furniture
60 Seconds with Burgess Furniture’s Celine Mallet
Celine Mallet, head of marketing at Burgess Furniture, elaborates on why she joined the company, its new comms plan and how she intends to develop the Burgess brand. [...]
Pagefield launches sport division and hires specialist partner
Perez-Barbadillo to support new Pagefield sport division
Pagefield has launched Pagefield Sport and appointed Benito Perez-Barbadillo as a specialist partner to support the new sport division. Pagefield Sport will allow the agency [...]
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