PR News in Brief

PR news round-up (3-7 September)

Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, an interview with Marie Claire editor-in-chief Trish Halpin and senior FTI Consulting stalwart Andrew Walton’s move to Lloyds.

CisionMeets… The Hook


Cision is thrilled to announce the launch of its new CisionMeets webinar series, which combines our industry-leading media briefings with our webinar format.

In the first of our CisionMeets webinars, we will be joined by social publisher, The Hook’s chief content officer, Mike Burton, and head of production, Jessica Lever.

The pair will talk all things The Hook for around 45 minutes, including the title’s commitment to publishing funny, viral entertainment content, the make-up of its social following, and how PRs can work with the publisher.

Then, we will open up the session to a Q&A segment available to everyone viewing the webinar.

Register here

Opinion


Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies.

Interviews


Meet the Journalist: Marie Claire's Trish Halpin

Trish Halpin, editor-in-chief at Marie Claire, discusses the magazine’s 30th birthday issue, how the publication has changed over three decades and how PRs can work with the title.

Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a business and what the next big tech innovation will be.

Lucy Gornall, health and fitness editor of TI Media’s weekly magazines, explains how she is able to manage content across multiple publications, how she likes to work with PRs and combining work with her role as a personal trainer.

PR Case Study


Discover how Speed devised a thought leadership campaign, BuzzBites, to enable Nestlé Professional to gain cut-through in a competitive industry.

Account wins


Picture credit: imagecomms

Mongoose will handle the global PR campaign for The World’s 50 Best Bars 2018 awards.

Food, drink and hospitality events company Fresh Montgomery has appointed Speed to promote The International Food & Drink Event 2019.

Quality Meat Scotland has appointed Weber Shandwick Scotland as its lead integrated MarComms agency.

Swedish beauty brand Oriflame has appointed Manifest to communicate its new “Beauty by Sweden” proposition.

IMAN Cosmetics Europe has selected Kay Flawless PR to handle all press enquiries and influencer collaborations.

Global not-for-profit healthcare organisation The Patientory Association has appointed The PHA Group to manage its comms.

Digital marketing agency NMPi has appointed Jargon PR to increase the visibility of both the company and its executives.

People news


FTI Consulting’s global head of financial services Andrew Walton is set to join Lloyds Banking Group as group corporate affairs director. Walton will take up the role in December and report directly to group CEO Antonio Horta-Osorio.

Grayling has appointed Bronwen Andrews as head of business development, Europe. She will focus on adding to the agency’s national and international client list.

Philip Morris Limited has appointed Amanda Pierce as its head of communications. In the newly created position, Pierce will lead on driving the overall communications strategies for the company.

TNR, the Press Association’s sister comms consultancy, has appointed former Sky News executive producer Jamie Wood as head of production.

Healthcare comms specialist ROAD has hired Anna Ramsey as content manager following a number of new client wins.

PWR Media has appointed Frankie Potter as PR and marketing manager. Potter will oversee the distribution of Viestra magazine at a range of travel hubs and corporate HQs.

Asia House, the London-based centre for trade, investment and public policy in Asia, has hired Ed Ratcliffe to head its new Research and Advisory practice.

Specialist UK-Asia/China agency 11k Consulting has appointed Jing Wei Sunny as digital marketing manager.

TV and content industry specialist consultancy Boom! has hired Andrew Dickens as account director.

Agency news


Comms consultancy MRM has acquired paid media specialist CCM. Mike Richards, CCM founder, and fellow director Becky Ford will join the executive committee of the newly formed MRM Group.

CCM founder Mike Richards (left) and MRM group CEO Andrew Appleyard

Hacks vs Flaks


PRs will take on journalists in the annual Hacks vs Flaks summer sports day on Saturday 15 September at Acton Cricket Club’s ground at Club des Sports, with cricket and rounders matches set to determine bragging rights between the two groups.

The events start from midday at Club des Sports, followed by a reception around 4pm by event ambassadors and a barbeque.

Hacks vs Flaks is a regular sporting event between PRs and journalists held to raise money for good causes. The fixtures have raised more than £350k in the past decade for a variety of charities.

This year, the National Autistic Society has received generous contributions from lead sponsor Lowell, as well as from the other event supporters, Ascot Lloyd, CBRE, Blackstock, EY, FTI, Brewin Dolphin, Emperor, Vismedia, Sharpener Communication and Yopa.

The full fundraising total will be revealed after the event.

“Hacks vs Flaks is open to all, come and cajole and enjoy the setting. It is a great day out and we are delighted to be raising money for the National Autistic Society this year,” said FTI Consulting’s Ed Berry.

Those interested in participating should contact Ed Berry, Jamie Ricketts (020 3727 1624) or Dan Hyde for the cricket and Anna White or Vicky Connybeer for the rounders or head to the HacksvsFlaks Facebook page.

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