Here’s a round-up of the week’s essential PR news, featuring a story that changed Microsoft’s corporate comms forever an interview with Esquire style director Charlie Teasdale and news from the PRCA.
In 2013, Steve Clayton, Microsoft’s chief storyteller, did something that changed its corporate comms forever. Click here now to find out what.
Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outline how to build a tech brand with earned media in this week’s Cision webinar.
Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR.
Charlie Teasdale, Esquire’s new style director, discusses his role, changes to the magazine’s style section and his most memorable moments at the publication.
Munch has been appointed to handle the PR for forthcoming BBC Three comedy series Miss Holland and raise the profile of the show’s central character.
FTI Consulting has appointed Janey Spratt as senior director in its digital practice. Reporting to senior managing director Ant Moore, Spratt will use her skills in data, creativity and engagement to support campaign development for some of the agency’s corporate digital client bases.
LEWIS has made three senior appointments to improve its integrated offering. Helen Ellis and James Holmes both join as directors, while Ruvina Uppal has been appointed as an associate director.
Virgin Holidays has appointed Amber Kirby as marketing and customer experience director. She will oversee the brand’s social media, with its PR and comms split between Kirby and the Virgin Atlantic PR team.
Isabel Moore has joined Disney as a communications executive. She was previously a PR assistant executive at Sky.
Muckle Media has appointed Rachel Finlay as an account director to its Edinburgh office. The agency has also promoted Ellie Wagstaff to senior account manager and Eilidh Marshall to digital account manager.
Broadcast consultancy Markettiers has appointed Jamie McNicholas as account executive. He will help manage growth in the consultancy’s Manchester office.
Clementine Communications has hired Victoria Johns as senior PR director. Her role will focus on commercial and creative responsibility.
The PR and Communications Council, the PRCA’s industry think tank, has made the social value and purpose of PR its main thought leadership priority in 2018.
The PRCA and Local Government Association have signed a three year service level agreement to work as a consortium and assume responsibility for the administrative management of local government comms body LGcommunications.