PR News in Brief

This week’s PR news in brief (22-26 January)

Here’s our round-up of essential PR news stories and features from the past week, including an interview with olive’s Laura Rowe, account wins for Red Lorry Yellow Lorry and William Murray, and new appointments at WPR. 

Thought leadership


Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more.

Interviews


Laura Rowe, editor of olive magazine, discusses being named an FIPP rising star, what food and drink stories she’s looking for and her biggest food phobia.

Tony Hodson, head of content at new football website the Coaches’ Voice and former editor of Sport magazine, explains how the website came about, the sort of content he hopes to produce and which coaches he’d like to profile.

Steven George-Hilley, founder of Centropy PR, talks about how start your own agency, balancing work and family and why going it alone is the ultimate thrill.

Account wins


MHP Communications has been appointed as the retained financial PR adviser to Benchmark Holdings, an aquaculture health, nutrition and genetics business, following a competitive pitch.

Payment technology provider NOMO has enlisted fintech PR and marketing agency Foco to create its B2B content, following a competitive pitch.

Lansons is providing investment platform provider IntegraFin Holdings Limited with comms support for its intended admission to the London Stock Exchange.

KNect365 has selected Red Lorry Yellow Lorry to provide PR support for its connected entertainment event TV Connect. The agency will aim to strengthen the event’s profile in the media, telecoms and technology space.

Fruit juice machine provider Zummo London has appointed William Murray Communications to handle its PR and comms. The agency will help Zummo to facilitate engagement with the premium hotel and cocktail markets.

Events and fashion brand Candypants has selected JPR Media to raise awareness for both its events and fashion arms, as well as secure profile opportunities for founder Ray Chan.

Agency news


Good Relations has launched Good Live, a live brand experiences division, with former Taylor Herring staffer Kat Day at the helm.

John Brown, Hotwire’s former group head of engagement, has set up comms consultancy Don’t Cry Wolf. The consultancy will work with “straight-talking” brands to help build affinity with their audiences, providing services around brand strategy, creative and training.

Buckinghamshire-based agency Nobull Communications has launched a new tech division; Nobull Tech. The agency’s new arm will specialise in communicating technological advances to consumers in a “human” way.

People news


MWWPR has appointed Jessie Allen as an associate director in its London office. Allen will help the agency to expand its media and entertainment portfolio, strengthening its B2B, consumer and corporate offering in the sectors.

Creative comms consultancy The Playbook has appointed Andrew Baiden as its new managing director. Baiden will oversee a 10-strong team looking after clients in the sport, technology and consumer sectors.

Newsline PR has appointed former The Sun and News of the World chief sports correspondent Rob Beasley as a PR account manager. Beasley will work with the Newsline team to produce content for all of the agency’s clients.

WPR has made four new hires following its continued growth. Kirstie Jones is appointed social media manager, Sasha Danzey-Smith joins as account executive and Dean Taylor and Lorna Ricketts are hired as graduate account executives.

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