Ketchum, Edelman and Weber have been awarded Cannes Health & Wellness Lions for their work with wider advertising and marketing groups.
For the first time this year, the Cannes Lions Awards allowed entrants to credit PR agencies that participated in their campaigns.
In the Health & Wellness Lions, communications company Clemenger BBDO Melbourne won the top prize with a Grand Prix award for the Meet Graham campaign for the Transport Accident Commission Victoria.
Weber Shandwick New York win a Bronze Lion for its PR, creation and publishing work for GSK’s Excedrin tablets brand and Debate Headache campaign.
Pharma Lions were awarded separately, with Burson-Marsteller Milan winning a Bronze Lion for its work with on the Chat Yourself campaign for Italia Longeva. Medulla Communications also won two Silver Lions.