Tech and B2B specialist Fourth Day PR will offer PR and content services to the DACH region (Germany, Austria and Switzerland) after opening an office in Berlin.
The new office will be Fourth Day’s fifth. It already has offices in London, Manchester, Paris and Casablanca.
Managing director Danny Stephens will oversee the German operation; he joins the company from the German government’s economic development agency, where he has been corporate communications manager for the past three years.
Stephens said: “With a leading economic role in Europe, and particularly in light of the thriving tech start-up scene in Berlin, Munich and other cities, backed up by concepts such as the government’s high-tech strategy 2020 and Industrie 4.0, Germany is becoming an indispensable strategic location for companies wishing to spread into Europe. I am looking forward to the challenge of taking Fourth Day into a key global market.”
Stephens, who is originally from Wales, has lived and worked in South Africa and the US, as well as Berlin where he moved three years ago. Throughout his career he has worked regularly as an editor and freelance journalist for outlets including Sports Illustrated, Sky and MSN.
Nikki Scrivener, Fourth Day co-founder and director, added: “As we specialise in tech PR, we often work with clients who want support across Europe, so the idea of setting up an office in Germany has always been at the back of our minds. What made us finally take the leap though was customer demand and finding someone that we felt was right to drive the business there.
“It was a tough decision choosing between Berlin and Munich as our location but we were won over by the vibrancy of the capital, and its developing technology industry. Having a presence in Europe’s new start-up capital is, we feel, a crucial strategic move.”
Workwear fabric producer Carrington will be Fourth Day’s first client in Germany.
Jonathan McKendry, Carrington’s export sales and marketing manager, said: “We are delighted that Fourth Day has established a dedicated presence in Germany. Our operations extend across Europe and beyond, so it’s wonderful to work with a partner already experienced in tackling different languages and cultures. We are confident that our partnership with Fourth Day will further enhance our reputation in the country.”