B2B Case Study: GenMobile
WE Communications and Aruba used a research-based campaign to make the benefits of networking technology clear to a wider business audience. The GenMobile campaign focused on [...]
Opinion: How PRs can optimise content for consumers
Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]
EMEA head Chris Talago to leave WE
WE’s EMEA general manager, Chris Talago, has announced that he will leave the agency on May 1. Talago joined WE, known as Waggener Edstrom until a rebrand last September, in [...]