Why visual corporate financial statements lead to more engagement
Visual content is key for companies at the top of FTI Consulting’s annual list of FTSE 100 brands most successfully using social media for corporate financial [...]
Opinion: Why PR and digital agencies need to “co-create”
Aalia Walker, co-founder of SMACK, a London-based digital agency which works with clients including Ted Baker, The Body Shop and Molton Brown, believes co-creation between PR [...]
Ten top tips on how to succeed in luxury PR
Last week, Maria Boyle, founder of MB Communications, was recognised as one of the world’s 25 smartest women working in luxury this year, according to Luxury Daily’s Luxury [...]
Opinion: Harnessing the power of local radio
Josh Wheeler, general manager at broadcast PR specialist Markettiers Manchester, argues the value of local radio and offers tips for PR professionals looking to target it in [...]
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step [...]
Opinion: Four ways to get your PR workforce up to scratch on digital
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can [...]
Opinion: University students pose a different challenge to brands and PRs
It’s Freshers’ Week at universities up and down the country and many PRs see this as the golden moment to establish a meaningful conversation between brands and new [...]
Opinion: How to pitch to broadcast media
Good Broadcast this week welcomed BBC journalist Jack Baine onto its team as a consultant. Working on programmes including BBC World News TV, BBC Radio 1 Newsbeat and BBC [...]
Opinion: Five ways the Great British Bake Off can enhance a brand’s profile
Great British Bake Off returned to the screens last night and, with last year’s average audience comprising more than 12 million people, there is huge opportunity for brands [...]
The Gorkana Weekly Industry News Brief: 30 July – 5 August 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Pitching to the Press: top tips from Gorkana’s media briefings
Gorkana’s PR News Alerts are taking a break for the next two weeks. But never fear, we’ve got something very special for you to mull over during that time. Here are eight top [...]
Opinion: PR – Pioneering the way for women in senior roles
Aliya Vigor-Robertson, co-founder at London-based HR company JourneyHR, explains why PR is a relatively strong industry for female progression, though she emphasises the need [...]
Opinion: Ethics in the PR industry
Adherence to a code of ethics is essential for the health of the PR industry, says Claire Walker, CEO at Firefly Communications. She suggests four top tips to ensure that high [...]
Opinion: Keep calm and brave Brexit
In light of Brexit, Kitty Parry, CEO at financial PR consultancy Templars Communications, advises communications professionals around how they can create confidence in the [...]
Top tips for how to PR a music festival
By Sophie Raine, Director at W Communications With Glastonbury Festival kicking off this week, music lovers across the UK are preparing themselves for yet another season of [...]
White Paper: Analysis best practice and the key to proving PR success
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your [...]
What can VR do for PR? Ten things you need to know
During a Gorkana webinar yesterday, Matt Glass, co-founder of Cultural Reality Co., and Dynamo’s head of VR, Nick Morey, offered up their top tips for what impact VR [...]
Pitching to the modern newsroom
Newsrooms across newer titles such as Quartz, are moving away from ‘traditional’ ways of working which are commonly focused on set ‘beats’ and key, formal and physical, [...]