Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Chris Lynch: “Nearly half of journalists said they can’t carry out their job without social media”
Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]
Farrer Kane hires B2B specialist Jocelyn Grant
Farrer Kane has appointed Jocelyn Grant as senior account manager. The agency will rely on her B2B comms and journalism expertise after a summer expansion of its client [...]
Rooster wins brief to promote Long Island
Discover Long Island has appointed Rooster PR as its first retained PR agency in the UK to promote the US East Coast destination to British travellers. Rooster has been tasked [...]
W North wins arts brands Reeves and Snazaroo
Reeves and Snazaroo, two brands from art supplies specialist ColArt Group, have appointed W North as their retained agency. W North has been briefed to drive a new brand [...]
Meet the Journalist: Esquire’s Tom Macklin
Tom Macklin, Esquire’s associate editor and entertainment director, talks about the magazine brand’s close relationship with PRs, its discerning readership and the upcoming [...]
Tangerine expands leadership team
Tangerine has bolstered its senior team by promoting senior consultants Lisa Hale and Laura Weightman to associate director and head of social comms, respectively. The [...]
Newgate to run Hovis’ corporate brief
Hovis has appointed Newgate Communications to handle its corporate and financial PR after a competitive pitch process. The agency will also oversee the 130-year-old British [...]
Portland hires senior SNP aide Paul Robertson
Portland has appointed Paul Robertson as an account director to strengthen its Scottish public affairs expertise. Previously, Robertson was the Scottish National Party’s head [...]
Opinion: Reputation management tips to help you sleep at night
Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders [...]
This week’s PR news in brief (2-6 October)
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week. Account wins The Lawn Tennis Association has [...]
Madano appoints Darran Messem as transport head
Madano, the strategic communications consultancy, has appointed Darran Messem as director and head of its new transport practice. He will advise transport clients on the [...]
Hydra appoints private equity specialist Sam Barton
Senior-only consultancy Hydra Strategy has appointed Sam Barton as a partner. Barton will bring his wealth of private equity experience in advising major private investment [...]
Opinion: It’s no accident that influencer marketing is on the rise
Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend [...]
Rooster PR wins St Kitts tourism brief
The St Kitts Tourism Authority has appointed Rooster PR to manage its press office and implement creative campaigns after a competitive pitch. Rooster is tasked with raising [...]
Grayling targets consumer brands growth with major new hire
Grayling has hired British PR industry veteran Jonathan Sanchez as its creative and strategic director for continental Europe. Sanchez will be based in Germany, where Grayling [...]
60 Seconds with Speed Communications’ Kelly Pepworth
Kelly Pepworth, managing director at Speed Communications, talks about her PRCA award nomination, life outside the “London bubble” and her proudest achievement to date. [...]
Powerscourt appoints two new partners
Powerscourt has promoted Justin Griffiths and Peter Ogden as partners, to help the consultancy execute its ambitious growth strategy. Griffiths joined Powerscourt from [...]
The Register: We are on the side of our readers, we’re not flag wavers
Drew Cullen, The Register’s editor-in-chief, talked about the title’s unique positioning, why it values integrity and how it works with PRs at today’s Cision media briefing. [...]