Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Former Nationwide comms head to lead MRM digital offering
Financial consultancy MRM has recruited Paul Beadle, Nationwide’s former head of social media and digital communications, to lead its digital offering. As a member of [...]
Meet the Journalist: My South Bank editor Sarah Riches
Louise Pantani speaks with My South Bank editor Sarah Riches about the magazine’s launch, its links with the local community and the pitches she’d love to receive from PRs. [...]
Milk & Honey PR to launch HomeRenter
HomeRenter has appointed Milk & Honey PR to launch its online lettings service with a ‘Happy Renting’ campaign this November. The corporate brand agency will target [...]
Kate O’Neill joins Jupiter as head of corporate development
Jupiter Asset Management has appointed Kate O’Neill as its head of corporate development, a position which includes oversight of the company’s corporate comms programme. [...]
This week’s PR news in brief (23-27 October)
Here’s a round-up of essential PR news stories that have been announced over the past week – featuring Munch, Fusion Media and William Murray Communications. Account wins [...]
Peppermint Soda acquires Forever Creative
Marketing communications agency Peppermint Soda has acquired digital and creative consultancy Forever Creative. The acquisition will strengthen the Peppermint Soda’s digital, [...]
No Brainer to increase brand awareness for Certas
Certas Energy, the UK’s largest fuel and lubricants distributor, has appointed No Brainer to help generate publicity for two of its divisions. The Cheshire-based agency has [...]
60 Seconds with Empica’s Martin Powell
Following Empica’s move to bigger premises just outside Bristol, managing director Martin Powell talks about why the agency has moved, his 28 years in the industry and [...]
Clarion to handle Conviviality’s comms
Drinks wholesaler and distributor Conviviality PLC has appointed Clarion Communications as its retained UK agency. Clarion has been tasked with creating and implementing [...]
House wins Thursford museum’s Christmas Spectacular
Thursford, a museum in Norfolk which boasts the world’s largest collection of steam trains and organs, has signed W-owned agency House to support its “Vegas-style” [...]
Financial News: We want to break stories, set the City’s agenda and provide the news other publications don’t
At an exclusive Cision media briefing yesterday, Chris Newlands, editor of Financial News, outlined the publication’s aim to set the agenda in the City and compete with [...]
Ex-Times journalist among 10 Pagefield new hires
Corporate PR agency Pagefield has recruited 10 new members to its team, as a part of an expansion process which started last summer, writes Mario Cipriano. The hires include [...]
Text100 appoints new creative directors in APAC and North America
Comms consultancy Text100 has appointed Lee Devine and Adam Selwyn as creative directors for its Asia Pacific and North America hubs, respectively. Devine (pictured [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers [...]
Foco appoints Amy Rowe as partner
Brighton-based consultancy Foco has recruited Amy Rowe as its third partner, to lead the firm’s content proposition, build its fintech unit and nurture the business’ own [...]
Tin Man to promote It’s A Monthly Thing’s subscription boxes
It’s A Monthly Thing, home to menstrual product subscription box brands Pink Parcel and bettybox, has appointed Tin Man as its PR and comms agency for 2018. Tin Man is tasked [...]
Ex-Brands2Life duo launches Fourteen Forty
Former Brands2Life directors James Boyd-Wallis and Guy Corbet have launched a communications consultancy called Fourteen Forty. Named after the year the printing press was [...]
Turkish Airlines partners with M&C Saatchi PR
Turkish Airlines has appointed M&C Saatchi PR as its retained communications partner in the UK, following a competitive pitch. M&C Saatchi PR will handle the airline’s [...]