Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
This week’s PR news in brief (5-9 February)
Here’s a round-up of this week’s essential PR news, featuring an interview with Monocle editor Andrew Tuck, four account wins for Acumen and the latest Cision webinar. [...]
Freshwater selected to support Forestry Commission activity project
The Forestry Commission has appointed Freshwater UK to manage a national PR campaign to promote the launch of its Highway Rat Activity Trails. Freshwater will lead a national [...]
MHP appoints Ruby Quince as creative director
MHP Communications has appointed Ruby Quince as creative director to support creative work and drive integrated campaigns across the agency. Quince joins MHP from Porter [...]
Cohn & Wolfe names Ruth Allchurch as consumer MD
Cohn & Wolfe has appointed Ruth Allchurch as managing director of its consumer brand business in the UK. Reporting to Rebecca Grant, Cohn & Wolfe’s managing director [...]
Opinion: Measurement’s importance is now understood
Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and [...]
Cirkle hires Text 100’s Ruth Kieran as MD
Cirkle has appointed Text 100 deputy managing director Ruth Kieran as its new managing director. She is tasked with leading the agency’s next phase of growth, as well as [...]
Eulogy secures 2018 Pride in London brief
Pride in London has appointed Eulogy as its lead agency partner to deliver its campaign vision for 2018, following a competitive pitch. Eulogy will work with Pride in London [...]
Clarion to promote Addo’s savoury snacks
Savoury snacks manufacturer Addo Food Group has appointed Clarion Communications as its brand, corporate and social agency. Clarion is tasked with producing PR and social [...]
Opinion: Why brands need PR to make technology personal
Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. [...]
Jargon PR to promote Visual Amplifiers
Content and influencer marketing platform Visual Amplifiers (VAMP) has selected Jargon PR to raise brand awareness in the UK. Jargon will launch a campaign to promote the [...]
Sky hires former Engine CEO Debbie Klein
Sky has appointed Debbie Klein to the newly created position of group chief marketing and corporate affairs officer. She will be responsible for the company’s overall brand [...]
Brands2Life to launch OVO Energy’s new brand
OVO Energy has appointed Brands2Life to support the launch of its new pay-as-you-go energy brand Boost, following a competitive pitch. The agency will deliver a creative [...]
Meet the Journalist: Monocle editor Andrew Tuck
Andrew Tuck, editor at Monocle, talks about launching a premium weekly paper, its global take on the news – and the importance of exclusivity. Throughout December, Monocle [...]
Opinion: Why brands that take a stand will see commercial benefit
Businesses may be missing a trick if they don’t use responsible behaviour to drive commerce, says Weber Shandwick’s Jon McLeod. In its recent 2018 trends white paper, [...]
Hills Balfour to manage Riviera Travel’s PR
Cruise and escorted tour operator Riviera Travel has appointed Hills Balfour on a six-month contract to implement its PR strategy. Hills Balfour will handle Riviera [...]
Davies tanner wins PR brief to re-launch Manchester’s EventCity
Travel, tourism, hospitality and events agency davies tanner has been selected to handle PR for EventCity, the Manchester-based events venue, following a competitive pitch. [...]
DC Advisory retains MHP Communications
Corporate finance adviser DC Advisory has appointed MHP Communications as its retained financial and corporate public relations adviser. MHP has been briefed to increase [...]
60 Seconds with Promote PR CEO Sue Anstiss
Sue Anstiss, CEO of Promote PR, speaks about being awarded the MBE, the rise of women’s sport and her agency’s most memorable campaign. It’s been 24 years since [...]