Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
60 seconds with Jamie Brookes, MHP
Jamie Brookes, managing director of MHP Communications, on getting a kick out of his part in the world’s biggest financial services merger, why US customs [...]
72Point hires The Sun’s former head of news, Chris Pharo
The Sun’s former head of news, Chris Pharo, has joined 72Point, the PR arm of independent news agency group SWNS, as chief operations officer. Pharo worked for The Sun [...]
Behind the Headlines with Lexis’ Dominic Shales
Lexis MD Dominic Shales on his first pitch to a journalist, what marks a good campaign out and why it really is “good to talk”. Before I reach the office in the [...]
Redefine|BDL Hotels extends Beattie brief
Creative comms group Beattie has had its brief with Redefine|BDL Hotels expanded to include digital activity, after two years handling the hotel management company’s PR. [...]
Scottish Widows hires Claire Burston as comms lead
Scottish Widows, the pensions provider and subsidiary of Lloyds Banking Group, has brought in Standard Life’s Claire Burston as head of comms. As part of Lloyd’s [...]
Journalists reveal most irritating PR jargon
Journalists across the UK and US have revealed the top ten most annoying pieces of jargon they find in emails and press releases from PRs, with “reach out” and “growthhacking” [...]
Pulsin’ hires SAIBR to promote healthy children’s snacks
British protein bar manufacturer Pulsin’ has appointed consumer PR agency SAIBR to launch its new range of oat bars, as the brand enters the children’s snack market. Targeting [...]
P2P mortgage lender hires TVC Group
Landbay, a peer-to-peer mortgage lending platform has appointed TVC Group to build brand awareness and consumer engagement among borrowers and investors. Landbay launched in [...]
Genfour selects The CommsCo for global PR brief
Robotic Process Automation and Artificial Intelligence tech company Genfour has chosen The CommsCo as its retained PR and social media partner. Headquartered in the UK, [...]
Student business network appoints London PR
The National Association of College and University Entrepreneurs (NACUE), a network that helps students to launch businesses once they’ve left university, has brought in [...]
The Gorkana Weekly Industry News Brief: 30 January to 5 February 2016
Pitch Wins Leading out-of-home advertising business, JCDecaux, has brought in Propeller PR to raise its UK profile and increase awareness of its data and digital offering. [...]
Suzy Ferguson Spirit Award names finalists
Six people have been shortlisted for this year’s Suzy Ferguson Spirit Award 2016, following a record number of nominations. Now in its third year, The Suzy Ferguson Spirit [...]
Unity offers a day’s free consultancy on 29 February
Unity has launched a Leap Day creative competition to offer a brand a full day of the entire agency’s time on 29 February. To win the competition, a brand, large or small, [...]
Mango PR wins Alila Hotels & Resorts brief
Commune Hotels & Resorts Regional Office Asia has appointed Mango PR to handle its Brand Alila comms in the UK for Alila Hotels & Resorts. Alila is a collection of 11 [...]
The key to CSR is authenticity
Corporate reputation accounts for £790bn of the value of businesses in the FTSE 350, according to the latest UK Reputation Dividend Report. Companies have attempted to boost [...]
MRM hires JPES Partners’ Sophie Mayall
Financial services communications specialist MRM has hired Sophie Mayall as a consultant in its corporate and consumer team. Previously, Mayall was account manager at JPES [...]
London Press Club appoints four new directors
London Press Club has announced the appointment of four new directors: Cheryl Douglas, head of media research (UK/EU) and jobs at Gorkana; Adam Cannon, editorial legal [...]
Gorkana meets…Real Business and Business Advice
Hunter Ruthven, editor of Real Business and Business Advice talks to Ben Spencer about championing young companies, promoting innovation across the board and asking PRs to cut [...]