How Golin tackles the ‘motherhood penalty’ and recruits untapped talent
Golin is looking to close the wage gap encountered by working mothers and reap the benefit of recruiting ‘untapped’ talent as it launches its second ‘returnship’ programme [...]
Aspectus creates Brexit Unit to urge clients into action
Aspectus is the latest agency to create a Brexit Unit, following Portland‘s announcement earlier this summer. Aspectus says its unit will help clients deal with [...]
Live streaming is the “most engaging” form of video content: what does this mean for PR?
Video content agency Through The I has released research showing that consumers are paying more attention to live streaming than pre-recorded video content. Comms pros from [...]
Positive social media coverage increasingly drives charity donations, shows Gorkana survey
For the second business quarter (April-June 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that positive social media coverage is increasingly influential in [...]
What PRs think of Twitter’s ‘See What’s Happening?’ campaign
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 Twitter is the social tool that allows PRs to tell brand stories [...]
Prime Day or Black Friday: What provides the best PR value?
Amazon has launched ‘Prime Day’ offers for the second year today (Tuesday), and, as shoppers scope out the best deals among its ranges of tech devices, clothing, health, [...]
Punch Comms’ Pete Goold: ‘Seize the opportunity of Facebook Live before it changes’
Facebook Live has benefited a range of Punch Communications’ clients, according to its managing director Pete Goold, but PRs need to make the most of the opportunity [...]
PR industry grows 34% since 2013 but faces challenges, PRCA Census 2016 says
The PR industry is estimated to be worth 34% more than in 2013 according to the Public Relations Consultants Association’s (PRCA) Census report, but it predicts salaries will [...]
Is Tuesday the best day to pitch to online titles?
New research from digital market intelligence firm SimilarWeb shows that top news sites get the highest amount of traffic on Tuesdays. Gorkana asks Punch Communications, Fleet [...]
PR agencies make the case for leading digital activity
Digital network SoDA ‘s 2016-2017 Digital Outlook Study highlights that brands, or clients, are handing their digital budget to agencies more frequently, and the [...]