Alex Hudson, head of social content at the Daily Mirror, on why everyone will end up being a social content journalist, the importance of exclusivity and the growing opportunities for PRs. Firstly, tell us about the new social content team you’re heading up… It’s a difficult thing to explain because the team’s role is not […]
Weber Shandwick has appointed TVC’s Adam Clyne as head of digital in EMEA. Adam, who will be based in London, will lead digital operations across Weber Shandwick’s 33 office network across EMEA. Adam was global commercial director at TVC and The Economist Group, which bought the agency in 2012. While there, he was responsible for […]
Pitch your way to more and better coverage in 2015 with these tips from Gorkana briefings and interviews over the last six months. Go with the personal touch Cosmopolitan’s digital beauty editor, Bridget March, likes the personal approach when being pitched to. “Blanket emails tend to be put on the back burner, while something personally […]
Frank is handling the personal PR for 2014 Apprentice winner Mark Wright, as well as promoting his new business venture. The final episode of The Apprentice, in December, saw Lord Sugar choose Mark to receive an investment of £250,000 for his business, Climb Online, a digital marketing agency. More than six million viewers tuned in […]
Tabatha Leggett, senior staff writer at BuzzFeed, on the ever-growing news team, the importance of shareability and why PRs should never send pre-written listicles. You joined BuzzFeed a year ago – must be very exciting to be part of the team at a time when it’s growing so quickly? Absolutely. There were only three members […]
Zoe Cripps, beauty writer at Sunday People supplement Love Sunday, on making life easier for readers, why she loves a launch event, and plans for more YouTube content. Love Sunday launched in February this year – how would you describe it in five words? I would say it’s warm, funny, packed, engaging and stimulating. What […]
Elise Holman, sports producer for Al Jazeera English, on starting her broadcast career aged 14, why PRs need to think global when pitching, and dreams of interviewing Sir Alex Ferguson. Firstly tell us about your role at Al Jazeera and how you’re enjoying life in Doha… I’m a senior producer in the sports department at […]
Samantha Cope, creative editorial director at Trinity Mirror, on the rise of content-driven partnerships, immersion sessions with PRs and keeping pace with phenomenal audience growth. You are creative editorial director for all Trinity Mirror’s portfolio of news brands – what does that actually mean? I work within a team called Invention. Working alongside the editorial […]
Amy Hitchcock, entertainment producer at Sky News, on launching a new programme, providing those water cooler moments and why you can be intelligent and still have a healthy appetite for showbiz. You’re the entertainment producer for Sky News’ half hour Friday night show, Entertainment Week, which launched in April – describe it in five words. […]
Ben Jackson, environment editor at The Sun, on climate change, covering issues with a lack of fear and why PRs should avoid salami-slicing stories. You were appointed the paper’s first environment editor in early 2009 – tell us about your role… I keep our city editor Simon English in coffee and the consumer editor Dan […]