Weber Shandwick has appointed TVC’s Adam Clyne as head of digital in EMEA.
Adam, who will be based in London, will lead digital operations across Weber Shandwick’s 33 office network across EMEA.
Adam was global commercial director at TVC and The Economist Group, which bought the agency in 2012. While there, he was responsible for positioning TVC as a leading content agency and expanded the firm into Europe and the U.S as MD for TVC International.
His client campaign experience includes Ralph Lauren, Tesco, Coca Cola, Heineken and Royal Caribbean.
Before TVC, Adam was MD and commercial director at PR agency Geronimo Communications (now Kindred). Before that, he founded integrated creative agency The Lab, which merged into Geronimo.
Colin Byrne, UK and EMEA CEO at Weber Shandwick, said: “Given the content creation and social media engagement opportunities now open to clients, I am delighted that someone with Adam’s outstanding experience and vision is joining us to lead our fast growing work in this area.”
Chris Perry, global president of digital at Weber Shandwick, said: “The more companies build content-driven PR and marketing programs, the greater the need to deliver with exponential inventiveness, flair and impact. Adam’s track record for breaking new creative ground to drive business results speaks for itself. He will be an invaluable partner for our clients and colleagues in Europe, and an integral part of our global leadership team.”
Adam said: “I’m incredibly excited to be joining this renowned and award-winning agency, known not only for its leadership in public relations but for constantly pushing boundaries in digital and social media. The digital campaigns they deliver are ground-breaking, the team is really smart, and I’m looking forward to working with some of the greatest brands in the world to continue reimagining what it means to engage in today’s digital world.”