Penguin Random House has hired creative brand comms agency Taylor Herring to help celebrate the 150th anniversary of the birth of Beatrix Potter, British author, illustrator and creator of children’s characters such as Peter Rabbit. The agency, which won the account following a competitive pitch, has been briefed to develop a campaign that will bring […]
Burson-Marsteller has announced today that its chairman, Mike Love, is to step down with immediate effect. It is understood that Love is stepping down from his role as chairman for personal reasons. He will remain an employee of Burson-Marsteller, providing senior advice to clients and colleagues. Amanda Pierce, UK CEO, said: “Mike Love has been […]
Every week large charities such as Dementia UK, the Big Lottery Fund, Heritage UK and WaterAid, use #charitytuesday to promote their causes via Twitter. As a hashtag, it regularly trends and it inspires others such as #givingtuesday, which launched in 2014. As a concept, #charitytuesday began back in 2009, when the founders of the former organisation Lovebox, decided […]
The UK’s biggest bagel brand, New York Bakery Co, has brought in Richmond Towers to raise awareness and educate consumers on the benefits of its baked goods. Designed to inspire consumers to view bagels as a “tasty addition” to a healthy balanced diet, activity will play out across the national media, as well as through social channels […]
Sports PR and sponsorship agency Macesport has been handed a European PR brief by Silicon Valley-based sports tech company Kitman Labs, which includes partnerships with UK Premier League football clubs Everton and Norwich City. Founded in 2012 in Dublin by Stephen Smith, a former head of Athletic training at Leinster Rugby, Kitman Labs, which specialises […]
TenderSpace, a website that allows anyone involved in the construction industry to find resources for projects, has retained Yellow Jersey to manage a media relations brief following its recent launch. The web-based business, which launched two weeks ago, allows property developers to find materials and workers and it enables tradespeople and suppliers to pitch for contracts. It aims […]
Independent comms consultancy Pagefield has launched The Pagefield Academy to offer “bespoke training courses” to its clients across a range of subjects, from negotiation skills to risk management. It launches on 11 February and offers the courses as open workshops for mixed groups and as tailored sessions for individuals or teams. Pagefield has also signed up specialists to […]
Tim Snowball, head of political strategy at PHA Media and former Lib Dem director of political comms, tells us about how he hid, with Nick Clegg, from a TV helicopter, his pride at reframing the debate around the Assisted Dying Bill and how a puppy can be the ultimate work distraction. What media outlet can’t you start your […]
FleishmanHillard Fishburn has partnered up with the PRCA to launch FUSE, the first PRCA-accredited training programme developed by a UK PR agency. Under the CPD-accredited FUSE programme, FleishmanHillard Fishburn staff members will earn points towards a PRCA Intermediate, Advanced or Expert diploma depending on their level and role. They will be required to attend learning […]
Style Sportif, a recently launched e-commerce website specialising in premium active wear brands, has brought in The Earned Agency to handle its PR. Style Sportif, which claims to “bridge the gap between gym kit and every day wear”, sources and curates premium sports luxe labels for UK consumers. The Earned Agency has been briefed to increase awareness of […]