FleishmanHillard Fishburn has partnered up with the PRCA to launch FUSE, the first PRCA-accredited training programme developed by a UK PR agency.
Under the CPD-accredited FUSE programme, FleishmanHillard Fishburn staff members will earn points towards a PRCA Intermediate, Advanced or Expert diploma depending on their level and role.
They will be required to attend learning events and groups, networking and speaking opportunities, coaching and mentoring sessions.
Staff will be able to access training modules including:
- Increase your Impact – Body Talk Masterclass
- ‘How to’ series – The School of Life
- Building your personal profile on social media
- Mental Health for Managers
John-Paul Flintoff, author and speaker at The School of Life, will launch the programme and address staff on “How to change the world” by using improvisation skills and emotional intelligence to solve problems and overcome obstacles.
Jim Donaldson, CEO, UK and Middle East, at FleishmanHillard Fishburn, said: “If we are to retain our best people, attract new talent, innovate for our clients and grow our businesses we need an approach to professional development that is least on par with other professions.
“With a whole new generation entering the industry, we want to be the agency that both graduates and experienced professionals want to join. That’s why we have partnered with the PRCA on this to lead the way forward.”
Francis Ingham, PRCA DG, added: “The PRCA is delighted to be partnering with FleishmanHillard Fishburn on this industry-leading initiative. Access to high quality, tailored professional development opportunities is critical to building our value and influence as a profession and keeping the best talent in the industry.”
Omnicom agencies FleishmanHillard London and Fishburn merged in November to form FleishmanHillard Fishburn.